What is the power of Social Networking for those of us who do business in the online world and do we begin to take full advantage of it’s power?
If we look at it in narrow terms Social Networking contains some of the most visited sites on earth,it has come from near zero in terms of traffic in 2005 but today it’s a real force in the market,perhaps given it’s growth patterns we shouldn’t be surprised that English is the second most popular language
Looking at Facebooks numbers they are mind blowing,700 billion minutes per month are spent on facebook with 50% of it’s users logging on every day,clearly Social Networking has come of age
That other giant of Social Networking Twitter grew by 1382% during 2009 and that allows for a drop off in the latter months,take a moment to take those sorts of numbers on board because their pretty mind blowing and that’s before the new twitter arrives with a whole host of new features
Twitter as those of us who use it know takes on a life of it’s own,we get followers from all over the world and get followed by the authority figures in our industry,clearly they can see the power of Social Networking and so should we
What is amazing is how much you can pack into 140 characters,one wonders if the limit will need to rise to stop people trying to use twitter as a staging post to take people elsewhere in the Social Networking heirachy but I guess with video due on stream that will be a way around that
What Do People Use Social Networking Sites For?
What are the main uses of Social Networking sites? well it seems that on twitter it’s 25% about how people feel or are doing,20% is event driven by announcements and 13% is retweets
I guess in a way that it’s strange given we are by nature social animals that we reconnect with old friends on Social Networking sites,but then where else can you type in a name and bring up a picture and contact somebody you haven’t seen for years
I was trying to get the breakdown of what people do on Facebook but was rather less successful,the raw numbers are easy but exactly what the users of this giant Social Networking site are doing is a little harder to find out
But what of all the other Social Networking sites,the number of which is mind boggling,it runs into dozens and new ones appear every day and who is to know which will be the next Twitter or Facebook for those of us in the online world the ability to network between Social Networking sites is invaluable,I talked about the power of Linkwheels on the 8th October and their power in traffic generation and their power in generating Backlinks on 9th August
So What’s In Social Networking For Us?
Good question,for those of us in the online business world what’s in Social Networking for us?well it’s growing at a massive rate,Facebooks growth is simply massive and there in lies the real answer,the power of numbers and in facebooks case the access that their Facebook Like Button gives us to other peoples Facebook friends
So the opportunity with Social Networking is twofold,generating traffic back to your site with Facebook and Twitter and those that use either or both you know the power of them,the power of the retweet on Twitter and the massive power of the like button on Facebook
Then there are the actual Social Networking based products of which there are many,we have seen many traffic generation products particularly for Facebook and many automation tools for Twitter to help you find new followers to unfollow those who are not following you
What would I personally recommend? well there are a number of great things, the first one being a piece of Twitter software that does all of the important stuff in terms of automating the key issuesTwitter Automation Toolgoing on from that there is Twitter Online System that also makes Twitter to whole lot easier
How about Social Networking products for Facebook? well there are a couple that I particularly like, one using the power of Facebook traffic and how to automate the process Facebook Trafficand to generate the power of 500 million fanbook pages Facebook Fanpages
Lastly but by no means least make sure your using Social Networking