Social Media

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Search Engine Friendly

Search Engine Friendly

Are Your Posts Really Search Engine Friendly?

Can we make our posts Search Engine Friendly? I ask that question for an important reason because really all of our posts hopefully talk to two different audiences, one being your regular readers but the second being potential new readers and new prospects,those people searching in google or another of the key search engines for your choosen topic

Have you discovered more by accident than design in the past that certain of your posts are getting a fast running stream of comments even though you didn’t ask your readers to comment,chances are that post was highly Search Engine Friendly and is probably ranking in the top 4 or 5 searches on that page

It’s become fashionable in online circles recently to proclaim the death of Search Engine Friendly as being valid,with the massive growth of Social Media we might be forgiven for thinking it doesn’t matter but in truth it’s still a really important part of our mix

Most of us are not naturally geared to writing Search Engine Friendly copy so we need to give ourselves a helping hand and do a little research before we start writing because we need to keep our content relevant to both our reader and to the search engine and clearly to still write in a way that is readable and interesting

Now that said if you have a few tools at your disposal it will help, software to keep you on track as to what a Search Engine Friendly post looks like and I will go into some of those a little later

Now for those of you that have written yourselves off of the page and have passed the task of writing Search Engine Friendly posts to a member of your team or to a trusted outsource partner then congratulations, it takes a task off of your shoulders, for the rest of us it’s part of the learning curve

The acid test of Search Engine Friendly posts is really two fold, does it compel people to comment on it, to bookmark it and want to share it with others and do people want to link to it

Search Engine Friendly Posts Drive Lots of Traffic

In the end Search Engine Friendly posts drive lots of traffic and traffic put simply is the lifeblood of your blog or website and remember this is highly targeted traffic and that means the conversion rates should be much higher

Now of course we could take the view that to make our posts a lot more Search Engine Friendly that we need to Outsource our writing to an Expert Writer somebody who has a team that can take on your writing tasks such as articles, Blog posts and the like, but will you lose your identity in doing so?

In a word no,the right Outsource partner is just that, they are a part of your team, they have your best interests at heart in the end any partnership that is not win win is not a partnership, they should add a layer of strength to what you do and in this case will make your content more Search Engine Friendly

What does a search engine look for in Search Engine Friendly content? in terms of crawling clean fast loading pages are really important, so trying to be to clever here kills your site, just think what happens to you when a page you are looking at takes forever, you click off of it and go elsewhere

The spiders are indexing your hopefully Search Engine Friendly content for future people looking for this information, lastly it’s ranking the content with it’s complicated algorithms but in laymans terms is your content relevant to the keyword the searcher used to find it?

So in essence we are spoon feeding the search engines with Search Engine Friendly content but on the other hand we are not stuffing our content full of keywords just for the sake of it, once you get over around 5% it would be seen as cramming and that gets into the territory of keyword spam and with it goodbye ranking

With all of that said it’s interesting to note that actual words on the page are only around 4th in the order of things after such factors as how trusted is a domain, the link popularity of a page and anchor text linking back from external pages so you can’t do it all yourself you still need the respect of others to really succeed

So What Can Make Your Post More Search Engine Friendly

Well as we touched on before we can bring a little technology into the mix,firstly we need good keyword research and there are some great tools out there for this googles own Keyword Tool is a great starting point to acheiving more Search Engine Friendly posts

In terms of the Best Keyword Tool to ensure that you are Search Engine Friendly then I think you will go a long way to beat this and you can try it free, watch their video on why 99% of people get this wrong and just in case your wondering this is not a pitch from me, it’s their free trial link

But how about a tool that actually tells you as you create a post if it’s Search Engine Friendly, does such an animal exist? well yes it does, it works in the background and literally tells you in real time how to improve right up to 100% I think
This Tool is priceless and if you don’t have it you are really missing out

So we can see that there are quite a few things that come into the mix and it’s not all about what’s directly visible on the page but one things for certain that you need to make your posts Search Engine Friendly

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Linkwheels

Linkwheels

Do Linkwheels Help To Get Free Traffic?

Let’s face it,Free traffic is the holy grail and Linkwheels can help to get free traffic, so should they be part of your strategy?

Now let’s get one thing straight it’s not a push button solution Linkwheels help to get free traffic but you will need to wait for the search engines to find them

So is it worth spending time on it do Linkwheels help with getting free traffic? well it certainly helps to build backlinks and backlinks from authority sites certainly bring quality targeted traffic and the sites we are going to use are all high pageranked sites

There are a number of ways you can do this using Linkwheels and a little bit of experimentation with social media will be needed as of course will your keyword research

So what is it? and how do Linkwheels help to get free traffic well it’s a strategy to raising the visibility of your site in the search engines, in effect links are drawn in from blogs and web 2.0 sites, all high authority sites, some are simple affairs and others have complex inter linking wheels

Which sites can you use and how can Linkwheels help with free traffic? well there are many, let’s look at a few in no particular orderWeebly.com,Squidoo.com,Wetpaint.com,Wordpress.com,Hubpages.com
Blogger.com,Quizilla.com,Livejournal.com ,Blogsome.com ,Vox.com,Tumblr.com and many more

If you want the maximum effect you need to use links that look like these yourmainkeyword

In Your Linkwheels Use Fresh Articles With Your Primary Keywords

If you want people to click through to your main site use fresh articles,LInkwheels will Help but if you just use scraped or recycled content then they are going to have no particular interest in what else you have to say,reward your readers and they will return your efforts with click throughs to your site

So now you have created it now is the time to get promoting to help gain greater visibility of your main site, time to send the RSS feeds of each site in your Linkwheels and pinging it to pingler and pingoat

Next promote your sites in social media sites like Facebook again using feeds, promote your Linkwheels sites on forums but avoid spamming,send promotions to social bookmarking sites use onlywire.com or socialbookmarker.com,search out multi user wordpress sites to promote the sites in your Linkwheels use articles with links to your main site

Now We Are Ready To Build Our Linkwheels

So make sure you have done your keyword research for your Linkwheels, next up you need to choose between 5 and 10 web 2.0 sites bepending on the size of the Linkwheels that you want to produce

Now is the time to use the keywords we researched and build them into our Linkwheels,build your main keyword into the title of your post,into your first sentence and into your last sentence and clearly the bigger your blog posting the more keywords you can use here

Next up is to use social bookmarking services, clearly from a speed point of view then automation will help here, bookmark each of the sites after you have added the content to your Linkwheels then ping it with either pingler or pingoat

Once you have built your Linkwheels don’t forget about them, keep adding new content to them as you add it to your main site, that way you will see continual backlinks building up, in the end this is all about visibility and traffic to your main site

Keep these fundamentals in mind and you wont go far wrong and good luck with your Linkwheels

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