Are Your Posts Really Search Engine Friendly?
Can we make our posts Search Engine Friendly? I ask that question for an important reason because really all of our posts hopefully talk to two different audiences, one being your regular readers but the second being potential new readers and new prospects,those people searching in google or another of the key search engines for your choosen topic
Have you discovered more by accident than design in the past that certain of your posts are getting a fast running stream of comments even though you didn’t ask your readers to comment,chances are that post was highly Search Engine Friendly and is probably ranking in the top 4 or 5 searches on that page
It’s become fashionable in online circles recently to proclaim the death of Search Engine Friendly as being valid,with the massive growth of Social Media we might be forgiven for thinking it doesn’t matter but in truth it’s still a really important part of our mix
Most of us are not naturally geared to writing Search Engine Friendly copy so we need to give ourselves a helping hand and do a little research before we start writing because we need to keep our content relevant to both our reader and to the search engine and clearly to still write in a way that is readable and interesting
Now that said if you have a few tools at your disposal it will help, software to keep you on track as to what a Search Engine Friendly post looks like and I will go into some of those a little later
Now for those of you that have written yourselves off of the page and have passed the task of writing Search Engine Friendly posts to a member of your team or to a trusted outsource partner then congratulations, it takes a task off of your shoulders, for the rest of us it’s part of the learning curve
The acid test of Search Engine Friendly posts is really two fold, does it compel people to comment on it, to bookmark it and want to share it with others and do people want to link to it
Search Engine Friendly Posts Drive Lots of Traffic
In the end Search Engine Friendly posts drive lots of traffic and traffic put simply is the lifeblood of your blog or website and remember this is highly targeted traffic and that means the conversion rates should be much higher
Now of course we could take the view that to make our posts a lot more Search Engine Friendly that we need to Outsource our writing to an Expert Writer somebody who has a team that can take on your writing tasks such as articles, Blog posts and the like, but will you lose your identity in doing so?
In a word no,the right Outsource partner is just that, they are a part of your team, they have your best interests at heart in the end any partnership that is not win win is not a partnership, they should add a layer of strength to what you do and in this case will make your content more Search Engine Friendly
What does a search engine look for in Search Engine Friendly content? in terms of crawling clean fast loading pages are really important, so trying to be to clever here kills your site, just think what happens to you when a page you are looking at takes forever, you click off of it and go elsewhere
The spiders are indexing your hopefully Search Engine Friendly content for future people looking for this information, lastly it’s ranking the content with it’s complicated algorithms but in laymans terms is your content relevant to the keyword the searcher used to find it?
So in essence we are spoon feeding the search engines with Search Engine Friendly content but on the other hand we are not stuffing our content full of keywords just for the sake of it, once you get over around 5% it would be seen as cramming and that gets into the territory of keyword spam and with it goodbye ranking
With all of that said it’s interesting to note that actual words on the page are only around 4th in the order of things after such factors as how trusted is a domain, the link popularity of a page and anchor text linking back from external pages so you can’t do it all yourself you still need the respect of others to really succeed
So What Can Make Your Post More Search Engine Friendly
Well as we touched on before we can bring a little technology into the mix,firstly we need good keyword research and there are some great tools out there for this googles own Keyword Tool is a great starting point to acheiving more Search Engine Friendly posts
In terms of the Best Keyword Tool to ensure that you are Search Engine Friendly then I think you will go a long way to beat this and you can try it free, watch their video on why 99% of people get this wrong and just in case your wondering this is not a pitch from me, it’s their free trial link
But how about a tool that actually tells you as you create a post if it’s Search Engine Friendly, does such an animal exist? well yes it does, it works in the background and literally tells you in real time how to improve right up to 100% I think
This Tool is priceless and if you don’t have it you are really missing out
So we can see that there are quite a few things that come into the mix and it’s not all about what’s directly visible on the page but one things for certain that you need to make your posts Search Engine Friendly