Are Your Posts Really Search Engine Friendly?
Can we make our posts Search Engine Friendly? I ask that question for an important reason because really all of our posts hopefully talk to two different audiences, one being your regular readers but the second being potential new readers and new prospects,those people searching in google or another of the key search engines for your choosen topic
Have you discovered more by accident than design in the past that certain of your posts are getting a fast running stream of comments even though you didn’t ask your readers to comment,chances are that post was highly Search Engine Friendly and is probably ranking in the top 4 or 5 searches on that page
It’s become fashionable in online circles recently to proclaim the death of Search Engine Friendly as being valid,with the massive growth of Social Media we might be forgiven for thinking it doesn’t matter but in truth it’s still a really important part of our mix
Most of us are not naturally geared to writing Search Engine Friendly copy so we need to give ourselves a helping hand and do a little research before we start writing because we need to keep our content relevant to both our reader and to the search engine and clearly to still write in a way that is readable and interesting
Now that said if you have a few tools at your disposal it will help, software to keep you on track as to what a Search Engine Friendly post looks like and I will go into some of those a little later
Now for those of you that have written yourselves off of the page and have passed the task of writing Search Engine Friendly posts to a member of your team or to a trusted outsource partner then congratulations, it takes a task off of your shoulders, for the rest of us it’s part of the learning curve
The acid test of Search Engine Friendly posts is really two fold, does it compel people to comment on it, to bookmark it and want to share it with others and do people want to link to it
Search Engine Friendly Posts Drive Lots of Traffic
In the end Search Engine Friendly posts drive lots of traffic and traffic put simply is the lifeblood of your blog or website and remember this is highly targeted traffic and that means the conversion rates should be much higher
Now of course we could take the view that to make our posts a lot more Search Engine Friendly that we need to Outsource our writing to an Expert Writer somebody who has a team that can take on your writing tasks such as articles, Blog posts and the like, but will you lose your identity in doing so?
In a word no,the right Outsource partner is just that, they are a part of your team, they have your best interests at heart in the end any partnership that is not win win is not a partnership, they should add a layer of strength to what you do and in this case will make your content more Search Engine Friendly
What does a search engine look for in Search Engine Friendly content? in terms of crawling clean fast loading pages are really important, so trying to be to clever here kills your site, just think what happens to you when a page you are looking at takes forever, you click off of it and go elsewhere
The spiders are indexing your hopefully Search Engine Friendly content for future people looking for this information, lastly it’s ranking the content with it’s complicated algorithms but in laymans terms is your content relevant to the keyword the searcher used to find it?
So in essence we are spoon feeding the search engines with Search Engine Friendly content but on the other hand we are not stuffing our content full of keywords just for the sake of it, once you get over around 5% it would be seen as cramming and that gets into the territory of keyword spam and with it goodbye ranking
With all of that said it’s interesting to note that actual words on the page are only around 4th in the order of things after such factors as how trusted is a domain, the link popularity of a page and anchor text linking back from external pages so you can’t do it all yourself you still need the respect of others to really succeed
So What Can Make Your Post More Search Engine Friendly
Well as we touched on before we can bring a little technology into the mix,firstly we need good keyword research and there are some great tools out there for this googles own Keyword Tool is a great starting point to acheiving more Search Engine Friendly posts
In terms of the Best Keyword Tool to ensure that you are Search Engine Friendly then I think you will go a long way to beat this and you can try it free, watch their video on why 99% of people get this wrong and just in case your wondering this is not a pitch from me, it’s their free trial link
But how about a tool that actually tells you as you create a post if it’s Search Engine Friendly, does such an animal exist? well yes it does, it works in the background and literally tells you in real time how to improve right up to 100% I think
This Tool is priceless and if you don’t have it you are really missing out
So we can see that there are quite a few things that come into the mix and it’s not all about what’s directly visible on the page but one things for certain that you need to make your posts Search Engine Friendly
Is There Really A Secret To Generating Traffic?
It’s the subject line of so many e mails,The Secret Of Generating Traffic,it’s the lifeblood of an Online business,no Traffic equals no customers,equals no money,it’s that simple really
But is it really difficult to Generate Traffic? well yes and no, sorry to be vague but there is a world of difference between thousands of clicks on your website domain name and dozens of clicks on your order button or names and e mails into your auto responder, for that you need targeted traffic and that’s a whole different animal
We’ve all been offered the opportunity to blast your offer to millions,ever been tempted,of course you have,but then like me you thought about the mass of spam complaints,so that’s not Generating Traffic more like it’s just generating a massive headache, just remember how you feel when all those fake watch and ridiculous claims about male enhancement products show up day in day out,not to impressed are you?
So just Generating Traffic in itself is no use whatsoever,a high Alexa ranking doesn’t pay a single bill,it might massage your ego but it might also get you into hot water,targeted traffic on the other hand want’s to know about your offer,it’s been looking for what you offer
But even Generating Traffic like this isn’t enough unless your offer is compelling, but it’s a start your chance to make a free offer and then to build trust with your new prospect,to demonstrate that you are the real deal in your market
People have become wary of websites that sound to good to be true,it’s been drummed into us from an early age, it it sounds to good to be true it probably is,your job after you have done the job of Generating Traffic is to prove otherwise
So What Are Our Options For Generating Traffic That Is Targeted?
It’s a really important question,what are our options when it comes to Generating Traffic? well if we read all the e mails that arrive in our inbox we are told that Google doesn’t work any more, but contrast that to how many times you use Google or another major search engine and that just gets blown out of the water,I use them all the time in both business and domestic decisions
You see most of the people selling you products for Generating Traffic want you to see some thing shiny and new and therefore buy their product,it doesn’t use any of these methods it says listing all tradition methods known to man,when you open it up however in 99.9% of cases it does use tradition methods, it just dresses them up differently
Now don’t get me wrong,these people need to cut through the clutter and far from all of these products for Generating Traffic are anything other than good,we know that the biggest enemy is people jumping onto the newest shiny thing without actually using what they had before and that never works and it burns money
So do things such as SEO,Keywords,Linkbuilding still work as a way of Generating Traffic in late 2010,you bet your bottom dollar they do,are they slow as we are told,well they are not instant but they last forever once done and yes they need tweaking but they are important parts of site building anyway
But surely Google is banning tens of thousands of sites a week,why go to all this trouble? yes it’s true that Google doesn’t like affiliate based sites,it’s searches are based on relevance and an opt in page isn’t giving detailed information,a lot of people have had their adwords campaigns closed but that really is a different issue
So in essence Generating Traffic from traditional organic traffic is as relevant now as it ever was, in fact as adwords now accounts for just 8% of traffic you could argue it’s more relevant today than it’s ever been
What About Generating Traffic At The Push Of A Button? Can It Really Be Done?
Ah yes the pushbutton way of Generating Traffic,all your problems solved in a few clicks then into your Ferrari and down to the beach,ever heard that story,sounds nice but does it have a basis in truth,well again yes and no,can you the new guy or girl generate $186,927.42 in a week no but you can get things moving a whole lot faster
Many of the pushbutton ways of Generating Traffic use paid methods and there’s nothing wrong with that,paid traffic is highly targeted,it’s looking for what you are offering but Caveat Emptor [Buyer Beware for those of you not familiar with Latin] it can empty your bank account faster than a cute croupier on a table in Las Vegas
Of course you need to know your conversion rates and using a little bit of paid traffic will help you establish those numbers, just don’t go mad on this way of Generating Traffic until you know your Return On Investment,once you know your ROI you can roll it out on a much bigger scale
So if Google Adwords only attracts a small percentage of traffic what other ways of Generating Traffic that is truly targeted are there,well there are quite a few actually,let’s delve in and take a look
When we read about pushbutton ways of Generating Traffic we are often using demographics and there are many great demographics tools out there,two of them are attached to very powerful ways of Generating Traffic,lets take a closer look at one of them Demographics Tool
By using these you are Generating Traffic that really is very interested in what you do and say,it’s not scatter gun it’s laser targeted and it wants to buy
Can I automate this way of Generating Traffic? well again yes you can
These Toolsgive you a way of automating the traffic,the video is spammy the people behind it really know their stuff
Have you seen anything really new that works when it comes to Generating Traffic? good question and yes I have,this guy is highly trusted,remember his Scammers Rant a couple of months ago exposing some of the scams out there?
This Idea Is Simple And Unique but as he explains it was the culmination of 9 years of business online
So there a lot of different ways we can go about this,both traditional and new and many of the traditional ways will be around for years to come so dont dismiss them when it comes to Generating Traffic