Outsourcer

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Outsourcing

Outsourcing

Is Outsourcing About Building Partners Or Making Problems

A lot has been written and said about Outsourcing recently and done well it is undoubtedly a great time saver, but what happens when Outsourcing goes wrong, when you are let down or they just do a plain bad job for you what happens then?

Let me start this by saying that I am in principal a big fan of Outsourcing but I have also personally seen both sides of the picture on this one, when it goes well its a great pleasure but when it goes badly it greatly adds to your project time and can throw out a lot of other things in the process

Communication is king when it comes to Outsourcing so taking time to brief your Outsourcer at the start will save a lot of time later on, its tempting to just dash out a couple of brief lines in the expectation that they will understand what you want but in this lies a lot of frustration

The way you approach Outsourcing will also make a huge difference to the results that you get out, the fact that the people doing the work are often not being paid a lot of money does not in any way mean that they are of low value, if you look on them in that way you will get results to match

How To Make Outsourcing A Long Term Success

Building Partnerships really is the key to long term Outsourcing success, to make things work really well you need to think win-win,your Outsourcer needs to be busy, either with your work or possibly with a portfolio of work from your mastermind group of supportive people

As your business grows so you can take on Outsourcing partners full time, at this point it would make sense to let your key Outsourcer bring in some satellite people to do supporting tasks, they will doubtless be more connected than you are at this level and will prove a major time saver as you grow

So at this point it may be better to view them as Out Tasking partners rather than Outsourcers any more, your quality thresh hold is vital and is not something that you can afford to compromise on, letting standards slip is the beginning of a slippery slope downwards

Listen to your mastermind group and your friends in the industry when it comes to potential Outsourcing partners, one of your biggest frustrations is going to be starting from scratch every time, if you can find Outsourcing partners with a proven track record then your job is much easier from the outset

Resources for Find Your Outsourcing Partners

So what are your best resources when it comes to finding Outsourcing partners, well for starters I have my Outsourcing Made Easy MP3 & PDF guide, it’s free to you and covers mindset, key sources to find Outsourcers and critically it also covers building those Key Relationships with Outsourcing partners

Of course just Outsourcing without improving your own capacity to deal with the extra workload is just storing up trouble, this
Time Management Resource will ensure you really get the most out of your time and critically both out of yourself and your Outsourcer

I have done a couple of previous posts on Outsourcing resources on Dec 3 and on Feb7, they cover some of the most useful sites both for one off and also for ongoing partnership building and I would recommend that you take a few minutes to go through them and note down the sites and to look at the supporting information on how to select the best people

So as always at this point I hand it over to you, what have your experiences been like, have you taken a partnership approach or have you hired exclusively, which ever way how have you got on with Outsourcing

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Backlink Plan

Backlink Plan

Your Backlink Plan is a Key Link In Driving Traffic

I wanted to talk today about your Backlink Plan, why we all need one and what part it all plays in both driving traffic and establishing credibilty in your niche,

Much has been said recently about miracle traffic software but the truth is Google loves links, assuming that is they are relevant to your niche and for that reason alone your Backlink Plan is really important, it’s not a flavour of the month tactic, it’s timeless

I have touched on before the value of Interal Linking and it has two advantages, it clearly creates links deep into your site, it gives your readers a broader take on your topic and again Google loves them, so what’s not to like?

Now clearly you need to be careful, placing your Backlink Plan in the hands of low cost outsourcer could be a big mistake, now let me qualify this, I use as you know the micro outsource sites regularly and I have found a lot of really good people, but I have also been targeted by blog spammers and I suspect that a lot of that is people offering to generate 3000 links for $4 Dollars

You may be thinking but I hate blog commenting, doing the research to find them and building my Backlink Plan but I would counter that with 20 minutes to half an hour a day spent well will reap big rewards, you will after all spend at least that reading about the next big thing or the newest shiny object and we all know where that gets us

The True Value In Your Backlink Plan

So what is the true value in your Backlink plan, well aside from your link building activity you are doing three key things, number one is that you are getting a number of different points of view outside of your own, in short you are educating yourself, a couple of the blogs I visit two or three times a week always give me a new slant on an old idea, so highly valuable

Number two in your Backlink Plan is you are relationship building, there may well be a time you want to approach that person, maybe to promote for you, maybe to offer them a guest post, it’s going to be much easier if they recognize you as being in their niche and on their wavelength rather than just another my hand in your pocket type

Reason number three in your Backlink plan is simple really, if you appear regularly on high traffic blogs and comment people will out of curiosity come and look at you, they may even write about you, people like David Risley regularly look at their readers blogs for ideas and he will critique what he sees in a post, good or bad and when somebody like David talks we would be pretty silly not to pay full attention to what he has to say

So in essence what I am saying is that two to two and a half hours that you spend drifting around is now spent on your Backlink Plan, driving traffic, building relationships and getting a different viewpoint on what you do, if somebody like David comments on something you do,it’s priceless, it maybe painful in the short term but we must learn from those who know not try to reinvent the wheel

What Tools Can I Use In My Backlink Plan?

So what tools should you use in your Backlink Plan? well I think the following are the best for these, first up is look on the micro outsourcing sites Fiverr Gigswood & Zeerk search for backlinks and pick the people who are offering realistic numbers of backlinks, you will see people creating 20 to 100 backlinks for $4-$20 Dollars, clearly if their good just rinse and repeat

Use plugins like Comment Luv on your blog and yes I know I don’t have it at the moment but that will be put right very shortly, this gives your commenter a link to their latest post from your site and it encourages them to come back on a regular basis, another relationship building exercise

I think however the best Backlink Plan I’ve seen is Shane Mclaughs in a world of wild promises he delivers true value, the amount of free information and software here is remarkable and he has been quick to expose some of the snake oil merchants and to take them to task

Lastly but by no means least in your Backlink Plan is Internal Linking Google loves it and it encourages your readers to dig deeper into your site

So as always I’d love to hear what you think and what else you do to generate your backlinks, doubtless you will be using strategies that I haven’t mentioned here, just be sure to build you own Backlink Plan

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