Outsource

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Automate Your Online Business

Automate Your Online Business

Is It Really Possible To Automate Your Online Business?

Is it really possible to Automate Your Online Business?, I ask the question because for most people online the gap between what they do and automation is huge

The promise is many sales letters over the last 6 months has been all about how to Automate Your Online Business and by this I don’t just mean auto blogging of which there are many tools out there, I actually mean taking you out of whole processes in your business

No by Automate Your Online Business I refer to you only doing once what you probably do all to often, everyday tasks, the kinds of things that suck you into time consuming activities over and over again

So the first process that must be on the Automate Your Online Business list is to write or better still to outsource and have written a series of Auto responder messages, a thank you message for when people subscribe letting them know how to get their gifts or information

Now you may be thinking that’s making work not reducing it but you do this once and then it’s off your list of things to do, in the end the more ways you can Automate Your Online Business the more time you will have to focus on what really matters

Following on from this is having a FAQ’s or Frequently Asked Questions section on your site, this really helps to Automate Your Online Business as it helps your subscribers to instantly get the answers they want and stops you missing support answers that you need to answer, we all know that when people don’t promptly and helpfully answer our questions we seldom stay with that business

What To Outsource To Automate Your Online Business?

So what should you Outsource to Automate Your Online Business? in truth everything that isn’t about building relationships, ask yourself an honest question, have you ever felt a sense of overwhelm in your online business? now be honest here because it happens to everybody, at the start when the technical challenges simply frustrate you beyond belief and as you get established and you have many unfinished projects part finished

So to Automate Your Online Business you need to be brutally honest here, which of these projects will either (A) make me money (B) satisfy a customer need or (C) do (A) for you and (B) for your customers because if it doesn’t do that it’s not a priority

Next list out all the tasks that you could Outsource, this becomes a time verses money equation, many everyday tasks can be outsourced for between $5-$20 Dollars, you will spend a day writing a spec for all these tasks and you will get them back completed in 24-48 hours, suddenly 6 outstanding projects can be down to one or two, now you really are starting to Automate Your Online Business

Now a classic mistake with this particularly when it’s a task you do over and over is to place the order with just one person, I would suggest you do this with 4 or 5 people let me explain why, 1 will make excuses and not do it, a couple will be okay, maybe a bit slow, 1 will be good but need too much follow up and the final one will be first class, they may even suggest ways of making it better than you thought possible

You’ve spend $50-$100 Dollars instead of $10-$20 Dollars but in the process you’ve found the person your going to work with from now on, this will truly Automate Your Online Business, just think of the time and frustration you’ve just saved yourself going forward for less than the cost of a meal out with friends

So Where Are The Tools To Automate Your Online Business?

We touched on auto responders earlier, personally I think Aweber are the best company in this market, their ability to deliver is the critical difference, along side that I would also say Get Response yes there are cheaper ways but if you don’t get your message opened then it doesn’t work

My next suggestion to Automate Your Online Business is a little left field but bear with me, if you get 100 to 200 e mails a day as I do, most of them selling Clickbank products and not actually helping you grow your business then they are just slowing you down, a few minutes each day weeding them out to leave the 5-20 who actually combine valuable information with the odd sales message, we all need to eat sometimes :) will be much more valuable

Now you can read those 5-20 e mails, take on board what they say and look at the recommendations they have, only buy a product if it offers a solution to a problem that is pressing in your business, if your not going to use it straight away it’s not going to Automate Your Online Business and could end up gathering dust on your hard drive

Next up would be essentials PDF software, personally I think Primo PDF is really simple to use, just drag and drop the file onto it, FTP software for updating your squeeze pages etc Filezilla is really straightforward, if in doubt outsource this function and finally an HTML editor, I would recommend Kompozer again really simple, all of these really help to Automate Your Online Business and all from memory are free

So with a little bit of lateral thinking most things can be automated, I would suggest that you keep relationship building in house, certainly to start with, later on you can hire an affiliate manager, now that really will Automate Your Online Business but we are getting a little ahead of ourselves here

So in closing if it’s not getting done you automate, you outsource, that day spent planning your next months work will pay you back many times over, share your experiences with your subscribers, both good and bad, if a service or product sucks tell them, if it saved you time or money or both certainly tell them, so with that in mind I would like to hear your comments on today’s post and the ways in which you Automate Your Online Business

2
Backlinking Equals Traffic

Backlinking Equals Traffic

Does Backlinking Equals Traffic Really Equal Profit?

I talked on Friday about being search Engine friendly and I wanted to talk today about a supposedly simple equation that says Backlinking Equals Traffic which in turn equals profit to see if it’s really true

What is undoubtedly true is the fact that Backlinking Equals Traffic, the traffic that it brings in is targeted therefore highly interested in your topic but as always the trick is in converting that traffic into profits

So if Backlinking Equals Traffic then I guess the simple answer to the question everybody is asking is why do I get such a small return on my time, many blogs produce high quality content but very few make any real money from it and yet most websites would kill for the amount of targeted traffic that they get

So what’s going on, why does the fact that Backlinking Equals Traffic not lead to profit as we were lead to believe? much of it in the end must be down to what we do or don’t ask people to do when they arrive on our blog,our call to action is unclear and many peope are frightened to ask visitors to buy but why would that be?

You’ve built up your audience, put together some great information, invested a lot of time and by extension money into what you so surely you have a right to turn that equation Backlinking Equals Traffic equals profit into being

So Here’s How Backlinking Equals Traffic Does Really Equal Profits

In the end we all have a decision to make, is this a hobby or a business? Backlinking Equals Traffic, that part is straightforward but surely the next part asking your customer or visitor to spend money is a simple extension of what you do, we all know that not everything can be for nothing

So while certain of your visitors will expect that you keep giving everything away that simply can’t carry on, you have bills to pay and let’s face it you need to reinvest in your business to keep making it better, you don’t want to appeal to everybody after all, you want to appeal to the section of your market that want’s to grow with you

By making sure Backlinking Equals Traffic we now need to be equally sure that our audience understands the need to take continued action, the mark of an audience that just seeks free information is in the end an audience that keeps looking for the next push button idea and sadly it’s the biggest lie on the Internet today and incidently the reason why 97% of people will not succeed

But surely I will offend my audience if they just think that I want money won’t they, in a word no, there is that small section who might drop off but they would anyway, remember that you are investing in your business to provide your customers with a service and you with a living, Backlinking Equals Traffic but it also must deal with reality and your audience certainly won’t thank you if you stop posting because you have run out of money

So What’s Your Backlinking Equals Traffic Equals Profit Action Plan?

Ah yes the show me the money moment, how does Backlinking Equals Traffic really work in practice? well as with most things you need an actionable plan and you need to break it down into daily, weekly and monthly activities, next you need to reduce the gulf between the time you have and the action you need to take, we need to Outsource some or all of this function and when you think about it, it lends itself well to this

We need to automate as much of the rest of the Backlinking Equals Traffic process, services such as
Onlywire will generate high quality backlinks on autopilot, yes it takes a bit of time to set up but remember that push button is the biggest lie on the Internet today

Use the free technology at your disposal today, the Firefox Browser with the Alexa plugin tells you about the sorts of sites you are visiting, search out the authority figures in your market and comment on them, don’t spam them but add value to their discussion, this will really ensure that Backlinking Equals Traffic for you, and don’t forget to out task this when you can

Ping your Blog after each new post and don’t forget that you can get plugins to do this for you, you will in time get pingbacks and trackbacks and yes you will get spammers as well but as long as you have Akismet in your plugins you can just remove these fairly simply

What about these services you see that generate 3000 backlinks for $9 Dollars, that really would be Backlinking Equals Traffic but make sure you find our where these backlinks are coming from, are they relevant to your niche or are they as I am getting at the moment 15 or 20 of the same advertising style comments that you treat as spam, particularly when they just keep arriving even after you write to the person concerned to ask them to stop

I think the best Backlinking Equals Traffic program that I have seen, one with the biggest range of high quality free tools and run by a man I think has the highest of integrity in Online Marketing today is this
Backlinking System his tutorials are really good, if you follow this you will rank highly and get lots of free traffic that converts

So clearly a topic we could talk on all day and one I would love to hear what you think on and what ways you have found to generate high quality backlinks to your sites, so all it really leaves for today is to say that Backlinking equals Traffic

4
Search Engine Friendly

Search Engine Friendly

Are Your Posts Really Search Engine Friendly?

Can we make our posts Search Engine Friendly? I ask that question for an important reason because really all of our posts hopefully talk to two different audiences, one being your regular readers but the second being potential new readers and new prospects,those people searching in google or another of the key search engines for your choosen topic

Have you discovered more by accident than design in the past that certain of your posts are getting a fast running stream of comments even though you didn’t ask your readers to comment,chances are that post was highly Search Engine Friendly and is probably ranking in the top 4 or 5 searches on that page

It’s become fashionable in online circles recently to proclaim the death of Search Engine Friendly as being valid,with the massive growth of Social Media we might be forgiven for thinking it doesn’t matter but in truth it’s still a really important part of our mix

Most of us are not naturally geared to writing Search Engine Friendly copy so we need to give ourselves a helping hand and do a little research before we start writing because we need to keep our content relevant to both our reader and to the search engine and clearly to still write in a way that is readable and interesting

Now that said if you have a few tools at your disposal it will help, software to keep you on track as to what a Search Engine Friendly post looks like and I will go into some of those a little later

Now for those of you that have written yourselves off of the page and have passed the task of writing Search Engine Friendly posts to a member of your team or to a trusted outsource partner then congratulations, it takes a task off of your shoulders, for the rest of us it’s part of the learning curve

The acid test of Search Engine Friendly posts is really two fold, does it compel people to comment on it, to bookmark it and want to share it with others and do people want to link to it

Search Engine Friendly Posts Drive Lots of Traffic

In the end Search Engine Friendly posts drive lots of traffic and traffic put simply is the lifeblood of your blog or website and remember this is highly targeted traffic and that means the conversion rates should be much higher

Now of course we could take the view that to make our posts a lot more Search Engine Friendly that we need to Outsource our writing to an Expert Writer somebody who has a team that can take on your writing tasks such as articles, Blog posts and the like, but will you lose your identity in doing so?

In a word no,the right Outsource partner is just that, they are a part of your team, they have your best interests at heart in the end any partnership that is not win win is not a partnership, they should add a layer of strength to what you do and in this case will make your content more Search Engine Friendly

What does a search engine look for in Search Engine Friendly content? in terms of crawling clean fast loading pages are really important, so trying to be to clever here kills your site, just think what happens to you when a page you are looking at takes forever, you click off of it and go elsewhere

The spiders are indexing your hopefully Search Engine Friendly content for future people looking for this information, lastly it’s ranking the content with it’s complicated algorithms but in laymans terms is your content relevant to the keyword the searcher used to find it?

So in essence we are spoon feeding the search engines with Search Engine Friendly content but on the other hand we are not stuffing our content full of keywords just for the sake of it, once you get over around 5% it would be seen as cramming and that gets into the territory of keyword spam and with it goodbye ranking

With all of that said it’s interesting to note that actual words on the page are only around 4th in the order of things after such factors as how trusted is a domain, the link popularity of a page and anchor text linking back from external pages so you can’t do it all yourself you still need the respect of others to really succeed

So What Can Make Your Post More Search Engine Friendly

Well as we touched on before we can bring a little technology into the mix,firstly we need good keyword research and there are some great tools out there for this googles own Keyword Tool is a great starting point to acheiving more Search Engine Friendly posts

In terms of the Best Keyword Tool to ensure that you are Search Engine Friendly then I think you will go a long way to beat this and you can try it free, watch their video on why 99% of people get this wrong and just in case your wondering this is not a pitch from me, it’s their free trial link

But how about a tool that actually tells you as you create a post if it’s Search Engine Friendly, does such an animal exist? well yes it does, it works in the background and literally tells you in real time how to improve right up to 100% I think
This Tool is priceless and if you don’t have it you are really missing out

So we can see that there are quite a few things that come into the mix and it’s not all about what’s directly visible on the page but one things for certain that you need to make your posts Search Engine Friendly

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