Why Is Virtually Nobody Truly Adding Value Online Today?
I was thinking the other day about all the gloom out in the market place and how that plays out in the online world, in a world of cryptic sales messages where it’s impossible to even tell what the product is most of the time and therefore very difficult to trust the motives of the seller just who is really adding value online?
The last year has seen a growth in products like this often laden with what can only be described as wild promises yet delivering often the lamest solutions, far from adding value they only serve to generate mistrust and yet it’s really a million miles from what the market wants or needs
It’s as though this market relies on creating ever more newbies to sell these products to because one things for certain, once you’ve bought a couple of these you tend to view everything through cynical eyes, so far from adding value these people are actually sealing their own fate, can you seriously imagine people doing business like this in the offline world?
In a retail or service environment we measure adding value by the quality of service, how helpful the staff are, how flexible their approach is, lets be honest we are a million miles from that experience at the moment, do you see a huge opportunity here? because I do
What Does Adding Value Really Mean
If we ask the question what does Adding Value really mean it would be the exact opposite of what’s described above, it should motivate you to act, it should offer a powerful solution, it should explain in a straightforward way how it is going to offer that solution and it should be really easy to use
By truly Adding Value we also add a whole lot more to the mix, we add trust, we add credibility, we add instant authority in a marketplace that is full of people selling solutions that offer nothing by way of explanation and in many cases they will actually destroy their reputations because it offers no solution at all just an untried theory
Be honest here, just how good does it feel when you find somebody really offering a solution that actually works, not a 20 minute video talking about how great they are but how they used to sleep under a bush, frankly that’s not adding value it really is just blowing smoke and I instantly hit the close button
Maybe I’m missing the point here but I don’t think so, I’ve been involved with selling high end products to discerning people offline all my adult life, they want clear information, actual proof of what the benefits are of buying the product over what they are using now, they don’t just want to see you Adding Value, the conversation would be over if you didn’t
So Adding Value Sells Brand You Better Than You Know
Adding Value sells brand you better than you can ever realize, in life we get one chance to make an impression on people, there are of course people adding true value in this market, people I respect enormously but they are small in number and they stand out like a beacon, it’s no shock that they are highly successful and widely respected as well
If I think of great educators who are Adding Value I think of Rich Schefren his approach is night and day different to how 99% of people do business online,his Internet Business Manifesto which is free by the way and is better than most paid Coaching Courses, it’s no coincidence that many of the most successful people have been mentored by him and in turn have gone on to become outstanding mentors themselves
You see in the end we want our solutions to be offering more value than we are paying for them, we want the solution to be transparent, easily accessible, we want to know exactly what to do in a simple straightforward to understand manner, in my view this is truly Adding Value and it’s a million miles from what 99.9% of people offer
So doubtless today I will have trodden on one or two toes but also I feel I am highlighting a huge need that is just not being fulfilled in the market, let me know your thoughts including the opportunities you think it creates for really Adding Value