Mastermind Group

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Mastermind Group

Mastermind Group

What Lessons Can We Learn From Our Mastermind Group?

Over the weekend I traveled into London to meet up with other members of our Mastermind Group, I always enjoy the opportunity to share ideas,to gain the advantage of the view of many heads rather than one and of course it was an opportunity to catch up with friends,a real win-win basically

Too often I believe we plough our own furrow but as Michael Gerber taught us, often the problem with the boss is that the boss doesn’t have one, sometimes it is really important to have an external view to hold you to account and to my mind that is exactly what a Mastermind Group does

Now let’s be honest here, a Mastermind Group that just praises what you are doing serves no real purpose,no the true power of a Mastermind Group is to support, develop and critically challenge you and to a large extent that is exactly what I encountered on Saturday

Why should being challenged prove important? I think simply that we must remember that we write for and sell products to our audience,therefore our sole purpose is to meet and exceed their expectations, if we ever start just to flatter our own egos then our Mastermind Group will act as a strong brake on that

Gaining Maximum Advantage From Our Mastermind Group

In order to gain maximum advantage from our Mastermind Group we must think both in terms of what we want and also in terms of what we are going to invest in the group in return, all take and no give will never work in this kind of situation,in order to get what you want you must in turn be willing to help others achieve what they want

Now granted when you first start out you are not in a position to offer much but you are in a position to offer your views, a second pair of eyes and an alternative voice of what somebody else is doing,making your Mastermind Group work is not just about teaching,often it is about helping people simply to get started

And here in lies perhaps the biggest reason for failure in online businesses and that is a sheer sense of overwhelm, instead of breaking tasks down people just see too much in front of them and no way of getting to the other side,every journey of a 1000 miles must start with a first step and your Mastermind Group is that important first step

As your own skill levels rise you must of course hold out your hand and help people up, you now know which resources work and which don’t,you broadly know where to source products and services and vitally you have gone through and solved your own key frustrations,by sharing this knowledge and developing other members of your Mastermind Group you begin to complete the process

The Best Resources For Developing Your Mastermind Group

The origins of today’s Mastermind Group go back to the meeting between Andrew Carnegie and the man who we probably now regard as the father of the process Napoleon Hill, personally I think Hill will get the credit but Carnegie really created the principal, for more details read my post from Feb 21

A lack of knowledge is a key reason for joining a Mastermind Group it can paralyze you and leave you feeling completely overwhelmed,my post on the 21st March sets out my ideas on how to counter that and to ensure you get the help and support when you need it

Michael Gerber famously said the problem with the boss is the Boss Doesn’t Have One your Mastermind Group will hold you to account, Michael Gerber’s E Myth Enterprise will also hold you to account and critically explain the key failing that holds back most entrepreneurs and how to make sure you don’t fall into this trap

So it’s time to hand things over to you for your thoughts,are you a member of a Mastermind Group, do you find the support invaluable or do you resent it,speaking personally here I really value my Mastermind Group

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Outsourcing

Outsourcing

Is Outsourcing About Building Partners Or Making Problems

A lot has been written and said about Outsourcing recently and done well it is undoubtedly a great time saver, but what happens when Outsourcing goes wrong, when you are let down or they just do a plain bad job for you what happens then?

Let me start this by saying that I am in principal a big fan of Outsourcing but I have also personally seen both sides of the picture on this one, when it goes well its a great pleasure but when it goes badly it greatly adds to your project time and can throw out a lot of other things in the process

Communication is king when it comes to Outsourcing so taking time to brief your Outsourcer at the start will save a lot of time later on, its tempting to just dash out a couple of brief lines in the expectation that they will understand what you want but in this lies a lot of frustration

The way you approach Outsourcing will also make a huge difference to the results that you get out, the fact that the people doing the work are often not being paid a lot of money does not in any way mean that they are of low value, if you look on them in that way you will get results to match

How To Make Outsourcing A Long Term Success

Building Partnerships really is the key to long term Outsourcing success, to make things work really well you need to think win-win,your Outsourcer needs to be busy, either with your work or possibly with a portfolio of work from your mastermind group of supportive people

As your business grows so you can take on Outsourcing partners full time, at this point it would make sense to let your key Outsourcer bring in some satellite people to do supporting tasks, they will doubtless be more connected than you are at this level and will prove a major time saver as you grow

So at this point it may be better to view them as Out Tasking partners rather than Outsourcers any more, your quality thresh hold is vital and is not something that you can afford to compromise on, letting standards slip is the beginning of a slippery slope downwards

Listen to your mastermind group and your friends in the industry when it comes to potential Outsourcing partners, one of your biggest frustrations is going to be starting from scratch every time, if you can find Outsourcing partners with a proven track record then your job is much easier from the outset

Resources for Find Your Outsourcing Partners

So what are your best resources when it comes to finding Outsourcing partners, well for starters I have my Outsourcing Made Easy MP3 & PDF guide, it’s free to you and covers mindset, key sources to find Outsourcers and critically it also covers building those Key Relationships with Outsourcing partners

Of course just Outsourcing without improving your own capacity to deal with the extra workload is just storing up trouble, this
Time Management Resource will ensure you really get the most out of your time and critically both out of yourself and your Outsourcer

I have done a couple of previous posts on Outsourcing resources on Dec 3 and on Feb7, they cover some of the most useful sites both for one off and also for ongoing partnership building and I would recommend that you take a few minutes to go through them and note down the sites and to look at the supporting information on how to select the best people

So as always at this point I hand it over to you, what have your experiences been like, have you taken a partnership approach or have you hired exclusively, which ever way how have you got on with Outsourcing

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Information Overload

Information Overload

Suffering From Information Overload? You Need Help

Free information, it’s what the Internet is so good for and it’s one of the key reasons many of us first started going online to research ideas and to find solutions but there comes a point quite early on where you start to suffer from Information Overload, often the big problem is you don’t realize it yet

So how can the search for knowledge lead to Information Overload? sadly it’s simple, a quick search on Google or whatever your favorite search engine may be will produce, tens maybe hundreds of thousands of results, what started as a quick search can lead to you still looking hours later, welcome to Information Overload

If that wasn’t bad enough you now need to work out what if any of this information actually relates to the solution that you are looking for, anybody who has been online for any length of time will be aware that what seems like a quick solution is often just a sales pitch in disguise, Information Overload becomes a very real problem very quickly

Sadly it often gets worse, you subscribed to get a newsletter on your subject and suddenly you are getting one, two, sometimes three e mails a day from this one source, so this in itself becomes another source of information overload as you try to filter who offers great information,

Starting To Control Information Overload

So how do you start to control Information Overload, how do you wrestle back your time? Your very first solution is in planning and executing tasks, 10 minutes spent planning exactly what outcome you want will save hours later on, it will save you spending an evening getting side tracked on products or solutions that do not work

Should you avoid anybody who is selling to you, emphatically no, anybody producing good information should be rewarded for his or her time but you need time to digest information and to implement ideas, buying the advanced version before you have even read past page two of the starter version just adds to Information Overload

Be ruthless with your inbox, if it doesn’t add value to what you are doing delete it, make time to digest the quality information provided by 5-20 people not the constant pitching of people who solely see you as a Dollar sign on their bottom line, these are the very people who will steal your dreams with their Information Overload, don’t let anybody steal your dreams

Now you can start to take back control of your time and critically your finances, products or services should answer a pressing need with a genuine solution, not offer a blind sales page that talks of untold riches for no effort and no idea of what it really is, often these videos waffle on for 25 to 30 minutes and yet say nothing, not only is this complete Information Overload it is also a complete waste of your time and in 99% of cases your money as well

The Simple Solution To Information Overload

So what is the simple solution to Information Overload? Planning is critical but without action it just sucks your time,better technical knowledge and critically better implementation of your plans, so your first promise to yourself is to action your plans systematically, look at your to do list, plan it in terms of which will make money fastest then action that one first

Delegation is critical, all successful people are master delegators, but who do you turn to for your solutions? Let me help and relax it’s Free, this Audio & PDF teaches you how to Outsource Your Tasks simply and easily, it also shows you where to find the people to carry these tasks out, in short an end to your Information Overload

Now of course you could try and learn everything yourself in a reinvent the wheel sort of way but frankly that would be silly and clearly would represent total Information Overload, joining a Mastermind Groupis by far the easiest solution, a chance to network, to learn from others and in turn for you to help others

Your next issue is to become really productive and I have a solution for that as well, this guys Time Management Solutions are simple but hugely effective, if you’ve ever wondered how Super Productive People do so much in so little time then you must see this, the final piece in reducing Information Overload

So as always at this point I’m going to ask for your experiences of Information Overload are and the methods you’ve used to overcome them, information is good, too much information particularly the wrong kind is counter productive, make sure you’re not suffering from Inormation Overload

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Lack Of Knowledge

Lack Of Knowledge

How Can A Lack Of Knowledge Hold You Back?

Have you ever felt that you’ve hit a wall in terms of your online marketing efforts, got so far and then just couldn’t complete the exercise or job in hand? Let’s be honest to some extent we have all suffered and in certain circumstances still do suffer with it, a Lack Of Knowledge is highly frustrating and potentially a huge time waster

Now I’m guessing at this point that when you encounter a Lack Of Knowledge in a particular area you jump online and search for a solution, I’m also not so much guessing that at this point your desired solution is unclear in your mind, so stop! what exactly do you want to achieve here? be totally clear before you proceed

Why does this matter? we have all spent a wasted hour or two searching and looking for a solution that wouldn’t actually solve our problem, sometimes a Lack Of Knowledge leads us straight into the arms of those who least want to help us which in turn leads to more frustration from our end

So ten minutes spent plotting out what you need can save you hours later on, no searching for general ideas that won’t work just time spent working out what will, don’t let somebody else exploit your Lack Of Knowledge, my post Last Friday sadly shows that there are people ready and willing to take advantage of your situation

Can A Lack Of Knowledge Actually Save Me Time?

At first that statement might seem strange but with lateral thinking your Lack Of Knowledge will teach you to do things in a different way, the general solution goes like this, encounter problem, search on Google, buy product, product just theory, doesn’t solve problem result frustration and often we are now 3-5 days further on

At least you say my Lack Of Knowledge has only cost me $47 Dollars but that’s not really the case, your whole project has now stopped and for many people that means all your other projects are backed up too, value your time in hours and this situation has cost you hundreds of Dollars at this point

So approached the wrong way a Lack Of Knowledge can be not only very frustrating it can be expensive and it can rob you of your dreams, what looked so straightforward is getting ever further away, you are in effect looking down the wrong end of the telescope on this problem

So a Lack Of Knowledge has now cost us time and money and lets face it we’ve all done this, so what is the solution, how can you ensure it never happens to you again? well put simply if you get stuck after you have spent that ten minutes working out the solution put that project on one side and move straight onto the next one or work on other aspects of this project

Resources To Overcome A Lack Of Knowledge

Your first resource to overcome a Lack Of Knowledge is learning How To Outsource people wrongly see this as an expensive option but as I have explained above a task delivered completed within 48 hours save time and money rather than being an expense, use my free MP3 & PDF Guide to get you started the right way

But isn’t Outsourcing expensive, won’t my Lack Of Knowledge just be taken advantage of? in short no, by using Micro Outsourcing sites you can get a lot of tasks done from as little as $4 Dollars, read more about it In This Post, it includes a number of popular sites, just be sure to check their feedback first and if unsure always ask questions

I wanted at this point to get you thinking of a bigger picture, your Lack Of Knowledge is somebody else’s everyday fayre, so this is where your Mastermind Group comes in, don’t Reinvent The Wheel, rather let somebody else show you how it’s done, just remember that you need to return the favor at some point, what goes around comes around

Lastly don’t let a Lack Of Knowledge lead to procrastination, with a little help you can dramatically improve your productivity and get unimagined amounts of work completed in less time than you ever imagined possible, these Time Management Secrets will make a huge difference to how you both look at and see projects from now on

So as always at this point I hand it over to you to comment, how have you handled a situation when you just hit the wall and couldn’t see a way forward? Just make sure your problem isn’t a Lack Of Knowledge

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Mastermind Group

Mastermind Group

Are You Making The Most Of Your Mastermind Group?

I mentioned towards the end of last week that I was off to meet my Mastermind Group on Saturday, this was a problem solving workshop and I put myself in the hotseat by going first, now you might think that’s quite daunting but I find it really helpful, I have a new project in final build stage and the feedback is invaluable

Judging by the responses I got when I spoke about building a Mastermind Group back in November and the number of comments I got on the subject it clearly hit a nerve in terms of people seeing the value in getting support and I think critically getting many fresh pairs of eyes over what you are doing

In the online world we are often working alone in an office and as Michael Gerber once told us the problem with the boss is the boss doesn’t have one, your Mastermind Group will form part of an accountability partnership that keeps you on track, makes you hit time deadlines and meet quality standards

There is however 1 highly valuable resource that you get from a Mastermind Group that I think is too easy to overlook, what is new to you is an everyday task to somebody else, don’t reinvent the wheel it’s already been done let somebody help you with the challenge and in turn make sure you do the same with others, in life we reap what we sow

Shared Experience Is The Real Mastermind Group Power That You Can Harness

Though shared experiences we grow as people, one man or woman is not an island, the power of attending seminars and meetings is not in the one time offer the speaker makes, the just twenty and we close this down at only $2997 Dollars hmm! no the value is in the group that meets for coffee, the networking opportunities, future Mastermind Group members, JV partners, affiliate managers etc

If I send you an e mail and ask for your help it will likely fall on stony ground if however we talk as a group and we get to know each other the opportunities are frankly endless, the real power of a Mastermind Group is in the contacts that you make, the friendships and the trust that grows from it and the sharing of successful ideas from that

The need to travel thousands of miles has gone although on a rainy February morning the idea of being in Florida or somewhere like Southern Spain in the sunshine would be welcome, online marketing is popular all over the world now so building your Mastermind Group within an hour to two hours of where you live should be easier than ever

One of our Mastermind Group now travels regularly and looks after the UK interests of a major Internet Marketer based on connections he made attending a seminar, instead of getting swept along with the hype at these events concentrate on what practical value you can get out of it, if that includes buying products that answer a pressing need rather than the latest magic button software then all the better

Resources To Support Your Mastermind Group Development

So what resources can you use to explode your Mastermind Group experience, well clearly there are many but I will highlight three key ones, number one has to be Outsourcing it releases your time to concentrate on the key areas of your business and stops a lack of technical knowledge getting in your way

I have included a video clip of Napolean Hill talking about what Andrew Carnegie taught him, how he overcame self doubt and went on teach the world about the power of a Mastermind Group, the idea is as powerful today as it was when the two men met, only we can set the limits of how much we achieve or how we get in our own way

Lastly I am going to recommend that of the modern day teachers Rich Schefren is really powerful, his free content is better than much by way of paid content and his founders club program is the best out there, his consulting clients read like a who’s who of Online Marketing success, we set the limits, don’t set yours too low!

As always at this point I ask you for your experiences and want to get your feedback, are you part of a group already or are you planning to join one? My recommendation, find or start one today, I can think of nothing that will power you forward faster than a Mastermind Group

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Death Of Blogging

Death Of Blogging

Here’s Why I Think The Death Of Blogging Has Been Greatly Exaggerated!

Many of you will like me have read Ryan Deiss’s commentary on the Death Of Blogging yesterday, it was an interesting read and in part he has a point, there is a lot of poor content out there and it’s easy to get contaminated by what’s going on around you but the reasoning was also cloaking a secondary motive which we’ll come to later

He reasoned that we had to remember to visit these sites and that maybe it would just be easier to e mail thre whole content of a post rather than asking somebody to visit a site, giving that reasoning the Death Of Blogging may be coming but then so is Christmas and we have that once a year if my memory serves me well

For me that reasoning doesn’t really add up, I have the BBC F1 site on in the background as I write this to get testing times from Barcelona, having to make that choice is easy and I want to do it, countless millions are not interested in F1 and they won’t again their choice, so the Death Of Blogging is perhaps more than up for debate

I personally have a love hate relationship with Ryan, at times he produces great content and shares it, sadly at other times he gets involved with our favorite bottom feeding digital network peddling newbie traps, he has his own reason for wanting to see the Death Of Blogging but I suspect it’s end is not yet even on the horizon let alone in site

Is The Death Of Blogging Likely?

So is the Death Of Blogging likely anytime soon? I think the answer is probably no but nothing lasts forever, as long as Google loves wordpress then blogging will thrive, people are quite able to decide what is a good quality site and one that is scrapped up content plastered with adsense hmm!

What was Ryan’s real motive for suggesting the Death Of Blogging then? well it was simple really, he want’s to convert his subscribers into paying newsletter customers, presumably because his conversion rates are dropping due to his going into the newbie trap market, so it’s more about the death of standards than the Death Of Blogging

And standards become more important in a paid model, expectations rise we demand quality, I suspect that’s the real reason behind the massive level of disaffection to the whole crowd of newbie trap peddlers and the huge unsubscribe rate I know they are suffering, go back to what you do best guys and the Death Of Blogging fades away like mist on a spring morning

Like all of you I have certain blogs that I read on a regular basis, I would go as far as to say that a couple of them educate me every time I go and I always end up on other posts finding out more, the art of a good site or blog is to hold your attention, at this point you are choosing to buy not being sold

So The Death Of Blogging Has Been Greatly Exaggerated

So if the Death Of Blogging has been greatly exaggerated what resources can you use to improve your Blogging? First off make the most of your Mastermind Group the power of many minds is always better than one, our Smart Marketing Warriors group meets up in London tomorrow and I always get a lot out of the day

With this guys support your Blog Success is pretty much guaranteed, his free content is better than a lot of paid stuff and the community of support is great, the Death Of Blogging is way on the horizon with this man supporting the development of new bloggers

Lastly but by no means least I would recommend you take a look at David Risley, this guy walks his talk his Blog Masters club is a great program and again his free products contain a lot of information, his style is very straight talking so if you’re a delicate type it may not suit but another example of the Death Of Blogging being greatly exaggerated

As always at this point I turn to you guys, do you think Ryan had a point or do you like me think he was just using it as an interesting preamble to sell people into his paid content, let’s hope it was the latter and that this isn’t the Death Of Blogging?

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Successful Mentor

Successful Mentor

The Real Value Of Working With A Successful Mentor

I wanted to look today at the amount of noise of distraction that is going on online and to really drill down to the importance of focus, of being absolutely clear on where you are going and the role of a Successful Mentor in helping you achieve that goal

The inbox of to many people will see dozens if not hundreds of e mails arrive each one promising instant overnight riches at the push of a button if you just buy their latest product or take their recommendation, the role of a Successful Mentor is to help you stay on track with what matters rather than being drawn into distractions

Does this suggest that all e mails are a distraction? no of course not but if they are stopping you completing your plan then to a large extent they are, like many fields online success is a question of following a formula, a plan, the role that a Successful Mentor will undertake for you is to implement that plan and to set up accountability

I have talked before about the role of an accountability partner, somebody who will both support you through some difficult times to ensure that you come out the other end stronger and somebody who will share you success as well, a Successful Mentor will highlight the value of a Mastermind Group for you

The True Strength Of A Successful Mentor

So what is the true strength of a Successful Mentor and how do you benefit? I would say that clarity is critical, their ability to cut through the noise and give you some clear ideas to work with, we all have our personal roadblocks and they are usually of our own making

In many ways we can be our own worst enemies, as our business grows we become project managers, a task we are not experienced in quite often, your Successful Mentor will have observed this many times, in fact I referred to this in my Jan 21st Post in it I talked about the man who mentored me and how he had felt himself getting off track and his reverting back his mentor

Often when we just look through our own eyes we see a part of a picture, a Successful Mentor used to dealing with other peoples businesses will see a bigger picture and how it fits into a longer term plan, this strategic thinking can make the critical difference between stagnation and the next burst of growth

In the case above my mentor Alex Jeffereys had seen that despite his helping develop countless successful online marketers himself that he had hit a roadblock, it is a sign of strength of character not a lack of knowledge at this point that he turned back to his own mentor to find the way forward

The Business Case for A successful Mentor

In my own field of Professional Golf it is a standard practice that players will have a coach, a fitness trainer, a mind coach, no longer is it good enough to be just talented now you need to be mentally strong under pressure and extremely physically fit, a few words from a Successful Mentor will make a huge difference

We don’t wait for our teeth to fall out or our car to break down before we take action, it’s just part of routine that we take care of these things on a regular basis, having a Successful Mentor as part of our continuing success strategy should be part of that same thinking

Can you learn from a Successful Mentor with little or no cost? well you can certainly mirror their ideas for just an investment in your time and as I think you know I think the best of these is Rich Schefren’s Internet Business Manifesto but at some point we still need to know how to drive these ideas, it’s no accident that in life the most successful people all have their own mentors, that person they respect and turn to for advice

In wrapping up today I would say that this is in my opinion the critical difference between people who struggle and those who do fantastically well, one group never see the full picture, the other keep seeing the latest ideas and drive them forward, so let me know your thoughts on having a Successful Mentor?

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Positive Thought

Positive Thought

Is Just Positive Thought Enough To Make You Extra Money

I attended our monthly Mastermind group on Saturday, something which usually inspires me, the chance to get together with your peers and catch up on the latest ideas has to be valuable, this one I thought was going to be different, our speaker was one of the worlds leading NLP guys and his message was based around the power of Positive Thought

Why did I think it was going to be different? well I went with an open mind to something I wasn’t completely sold on, I’ve tried those subliminal message type things where you sit down, close your eyes and wait to be transformed and I’m still waiting, maybe what I had wasn’t right, or maybe I just didn’t understand the Positive Thought message in it

The speaker soon turned his attention to me and my professional sport background and asked me about my experience of winning and finishing nowhere, I related my experience of feeling bomb proof one day and of losing interest when things weren’t working another day, he had demonstrated that Positive Thought is very powerful just by drawing that out of me

For those of you not yet in a Mastermind group I would suggest you read my post from Nov 3rd In it I talk about the motivating power of the group, the way it develops accountability, the ability to help and be helped, don’t reinvent the wheel somebody has already done and he or she will gladly help you to do the same, so a live example of positive thought

Do We Really Need More Than Just Positive Thought

So do we really need more than just Positive Thought? In a word yes we need action and lots of it, getting out of a negative state is essential but on it’s own it won’t do anything, you need a clear action plan and you need to follow through with it,I talked about Online Time Management on Jan 3rd speaking personally I view it as really important and you should too

In the end we are always going to need more than Positive Thought, it’s a vital ingredient and one your going to need help on if you’ve got yourself into a downward spiral thinking wise, as people we are very good at getting in our own way, if only I had more time, if I was just ten years younger, I just need to do a bit more research and so it goes on, they are all examples of us getting in our own way, justifying a lack of action

Sadly we all know that tomorrow never comes in terms of I’ll do it tomorrow, when Steel Magnate Andrew Carnegie set Napoleon Hill the task of spreading his ideas that Hill turned into Think and Grow Rich, perhaps still one of the most important business and motivation books ever written he said this, in my experience a person who cannot make a decision in 60 seconds or less cannot be relied upon to follow through on that decision,Carnegie knew from experience that Positive Thought leads to positive action

So to follow the teachings of these great men we need Positive Thought, we need decisive decision making, we need a clear action plan and I would add from my humble input we need an accountability partner, we need somebody to share our successes and on occasions we need somebody to tell us like it is, to call us when we are in one of those, I’m to busy, I’ll do it tomorrow periods

Turning Positive Thought Into A Successful Business Model

Sometimes everybody has just wanted to give up, having tried to find a shortcut that hasn’t worked, we blame the plan, how is it then that whilst 97% fail the remaining 3% do very well, put simply they stay on track, we all have bad days that’s human nature but the captain steers the ship, he or she gives the crew Positive Thought or sells them a negative story, it’s our call and it’s our responsibility, nobody else will do it for us after all

So to quote on of my favorite personal development people mainly Stephen Covey we must start with the end in mind, if you are not familiar with his 8th Habit I would strongly recommend that you get yourself a copy, he demonstrates the power of Positive Thought and he discusses how to find your voice in a world where everybody is losing theirs, his ideas are so right for today and his message is very powerful

I wanted to finish where I began today namely about our speaker, a guy by the name of David Key, what did I learn from him about Positive Thought? I learned what I guess everybody already knew, words alone won’t do it, but I came away with some extra tools in my toolbag, I need to suspend my disbelief on NLP, to get out of my own way and use his ideas to drive me further onwards, we all know the day we stop learning we are in major trouble, I may not fully understand how but he demonstrated that it works, in sport, in business, even in politics, it’s in my hands now

In winding up today as always I’d love to get your thoughts, are you part of a Mastermind Group? how do you keep yourself on track with all those distractions and obviously how you use Positive Thought

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Local Marketing Opportunities

Local Marketing Opportunities

Are We Honestly Making Enough of Local Marketing Opportunities?

I was thinking over the weekend that sometimes we get a little blinkered, we look out at the billions of people online and yet we overlook the Local Marketing Opportunities that we ourselves take advantage of everyday as consumers, there’s a whole world of opportunity within a 20 minute radius of our own front door

Think for a moment of your circle of influence, your Mastermind Group and how many times you exchange ideas and you are all fairly experienced in the online world, then think how little most people know about online marketing in the offline world,what you have is one of the most fantastic Local Market Opportunities, let me explain why

Part of this is about Google, now love it or hate it the great bulk of online searches go through it and at the moment Google are trying to encourage local businesses to exploit their Local Marketing Opportunities, now get this figure, less than 3% of businesses are taking this up

Now you would have thought that this market was highly competitive, chocked even with competition, the truth as you can see is vastly different, can you start to see a massive opportunity in the Local Marketing Opportunities market? because I can, it’s huge and it’s a logical extension of what we already do

But How Does My Market Have Anything To Do With Local Marketing Opportunities?

Now at this stage I hear you screaming now I’m in the Care Home business or I sell Stress Relieving CD’s what an earth as that got to do with Local Marketing Opportunities well I would suggest a lot more than you think, you see this has more to do with being a knowledge broker than it does anything else

Remember my post on DEC 6 when I talked about opportunities in Micro Outsourcing Arbitrage? well here you are going to use the same principles for Local Marketing Opportunities only this time selling your knowledge through local businesses, the same businesses that only 3% are taking advantage of Googles attempts to encourage them

Lets look at some stats and prepare to be shocked, very shocked, 34% of local business searches are made on mobile devices and yet most local businesses advertise in directories, in local papers and through their websites, those that have them by just putting them online, the build it and they will come principle

Now in terms of tapping into these Local Marketing Opportunities you already know how the online world works, you just haven’t told anyone locally about it yet, now you are thinking but I’m bombed out at the moment anyway, I can’t do any more, relax I understand that, let’s think laterally for a moment shall we

Outsourcing Meets Local Marketing Opportunities

So how can we use Outsourcing to drive Local Marketing Opportunities? I think very simply, you are using your knowledge of this opportunity, you are helping local businesses to grow into the space let by the 97% who are not doing this and you are creating yourself as an authority figure in your industry and importantly in your area, ever thought this might be useful and somewhat lucrative?

Now you will notice that I mentioned Google earlier in the post, why Google, well simply because Google is giving local businesses their own free Local Marketing Opportunities it’s just that the vast majority of local businesses are blissfully unaware of it, our job is to bridge this gap

I mentioned a few weeks ago that in Arbitrage our task is to present a person with a problem to a genuine solution and in the process you make money, with Local Marketing Opportunities it is a highly ethical and potentially highly lucrative opportunity and if we don’t do it rest assured somebody else will

Is there anything out there that will give you the inside track on Local Marketing Opportunities you may be wondering? well I believe there is and I’ll probably come back to that in a few days

So with a little lateral thinking you can use your skill set in a whole new way in 2011, once established this will take under an hour a week per customer to maintain and yet the income opportunities are considerable, so I will end this post by asking for your comments on this subject and to pose the question I started with are we honestly making enough of Local Marketing Opportunities?

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Mastermind Group

Mastermind Group

The Power Of Motivation From Your Mastermind Group

I just wanted to look at the power of motivation in keeping you in check,it’s very easy when working on your own to get down,to get off track and to start to doubt yourself,it’s okay to admit it,we all have these moments,that’s why we all need to be part of a Mastermind Group

So how does a group,your own Mastermind Group help? I thought it might help to list ten things that we can do today to get fired up

Function No1 of your Mastermind Group must be to get yourself a mentor,ideally physical but failing that online,I had the great fortune to be mentored by Alex Jeffereys he in turn was mentored by
Rich Schefren you are never to experienced to get a mentor,in every field of endeavour the best people always have one and you should to

Function No2 of your Mastermind Group is to take that first step, sometimes the task seems huge but every journey of a thousand miles starts with the first step,break it down,today,tomorrow,next week,one step at a time

Function No3 of your Mastermind Group has to be your to do list,be crystal clear in what you need to do and the result that you require,remember no clarity equals no result

Function No4 of your Mastermind Group is having got it started is to get it done,don’t spend weeks polishing it,everything evolves but the best people sell that as a benefit,think Windows 7 was my idea,brilliant instead of our customers ironed out the bugs in our system it was Windows 7 was my idea genius

Function No5 of your Mastermind Group is Outsource the technical stuff will drag you down and bring you to a halt,you know what you want now get somebody else to do it for you,it’s a simple time verses money equation

Function No6 and I think one of the most powerful reasons for being in a Mastermind Group is to find an accountability partner,that person who will both reassure you but also give you a firm push when things get difficult

Function No7 and another powerful reason to be in a Mastermind Group is for your R & D not so much research and development as Rip Off and Duplicate,don’t reinvent the wheel,somebody in your group has already done it,let them help you,just remember to return the compliment when you can

Function No8 has to be continued learning,a good Mastermind Group will meet regularly,either online or in person,continued learning with like minded people is essential,for motivation and for accountability,if your in striking distance of London you could Join Us but wherever you are it makes sense to join a like minded group

Can A Mastermind Group Be Fun As Well As Benefitial?

Now so far our Mastermind group has focused on work but you know what you need some fun as well, some reward,taken that first step,reward yourself,finished everything on this weeks to do list? take the afternoon off, remember as a kid we were told all work and no play makes [Jack/Jill] a dull [boy/girl] well it’s still true, we just forgot somewhere down the line

Lastly but by no means least in our Mastermind Group is to celebrate our success,you’ve got your product finished,you’ve got your JV partners to tell their lists about it as well,now celebrate,have some fun and get fired up to start again

But enough of my ideas,why not add your own key motivators by way of a comment,I’d love to hear what keeps you motivated

So hopefully you can start to see how powerful this can be,it motivates, it educates, it picks us up in moments of weakness,so two promises to make to yourself over the next few days,if you don’t already have one,get yourself a mentor and become part of what Napoleon Hill started after he met up with Andrew Carnegie it was the birth of something we benefit from to this day, the birth of the Mastermind group

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