Should We Be Influenced By Fear Marketing?
I wanted to look today at what I am going to refer to as Fear Marketing by which I mean scarcity either in terms of time, opportunity or perhaps the worst example of all that we see is using fear to imply that everybody else is using this method and you would too if only you had the sense to see it
The classic form of Fear Marketing started on TV and infomercials and has since spread into the online space and we are bombarded with it everyday, it creates a lifestyle expectation aligned to your dreams and then puts a very short time scale as a call to action
Now of course there is a very good commercial reason why any sales letter or video or commercial for that matter needs a strong call to action because following on behind is of course your next distraction, it is in fact the whole basis of Fear Marketing
You may well be looking through google for a solution to a problem and by chance happen across this site, the owner has maybe 10-15 seconds to capture your imagination, he or she may well paint a picture of a great solution to your problem but you must be one of the next 17 to act before they take it down forever, this is classic Fear Marketing
So Is There Any Truth In Fear Marketing?
So when you see it will there be any truth in Fear Marketing? put simply it depends on the product a $400,000 Dollar Ferrari is an exclusive hand built car built in limited numbers, millions aspire to own one but very few actually will, when they say there is a two year waiting list they are not using Fear Marketing they are stating a fact
If on the other hand I am selling a $37 Dollar software product and I say that there are only 234 copies left and my video tells you that I made millions at the push of a button but that I’m taking the page down possibly while your watching the video then I am using classic Fear Marketing to get you to take action now
You see most people will do it tomorrow and I want you to buy that $37 Dollar magic button software now, plus the 5 upsells that make it even more magic, so I’m going to use a video that lasts for hours that tells you that you are just about to miss out and that you will never get this chance again, Fear Marketing increases conversions period
You could even argue that Fear Marketing is no worse than that famous brand of cereal aimed at women that implies that if you eat this for two weeks your legs will look longer and you will look amazing in your jeans, especially from behind, as long as you overlook the massive sugar content
What Resources Can You Use For Your Fear Marketing
Well of course I would start by telling you that I am just about to take down my great Audio and PDF guide that will increase your Earnings By Over 350% and yet will reduce your workload considerably,you could wait until the end of this post but the page is coming down while your reading this, my take on Fear Marketing
Now the best way of creating Fear Marketing is by only putting a payment button at a certain point in your video and then for a limited time, technology way out of your league price wise? well actually far from it and actually simple to use to, see how to create Timed Payment Buttons here, you’ll be really glad you did
Lastly lets look at Fear Marketing in action in a current big selling product, it ticks all the boxes, great lifestyle now, family angst while he found the solution and boy What A Solution 1 click software that creates an instant lifestyle, well you decide but you get the principal behind it, watch when the payment button appears only after he has rammed home his message
So this form of marketing works like gangbusters, is it ethical, well yes because if you don’t create a call to action you won’t sell your product or service, but what do you think? let us know your thoughts on Fear Marketing