I wanted to look at the value of Testing your offer today, be it the value the end user puts on it, the up sell value you place on it or the viral value that it may have even if you give it away, there is a great value in get it done and then get it right but there is an even greater value in constant evolution
Having been going through this process myself lately there is a great value in letting your Mastermind Group see your work before you publish it, it represents a logical form of Testing and allows you to go over any obvious areas that you have missed and anything that doesn’t flow or look right
The other value with this form of Testing is that you get so wrapped up in creating something that you invariably overlook the most obvious things, I was looking myself at something I had done last week, I had created the headers, the videos, the payment buttons but no headlines, duh, always test it first
The ability to stand back objectively and see your ideas the way others see them is vital, Testing therefore is an essential part of creating and making an offer, do the links work? how about the video? the payment button is it linked up and lastly but by no means least does the download page work properly?
How Testing Adds Dollars To The Bottom Line
So simply put Testing adds dollars to your bottom line, your first offer becomes your baseline, by improving a headline or by adding a video or putting one or more one time offers you can increase your conversion rates each time, a 2 or 3 percent increase in conversions can add to a dramatic increase in sales
How would you test? well a lot of people keep a swipe file of headlines that grab them and modify them to suit, Testing headlines can produce amazing uplifts in conversions, you now split test your original with your new page or pages to see the difference, the biggest improvement now becomes your baseline
Testing One time offers can also improve your sales values by a considerable amount, if you sell a product for say $27 Dollars and you make a one time offer while they are buying to another product at say $37 Dollars you will see the Dollar value of your offer rocket
Put simply the correct use of Testing can increase your sales and conversions and critically it will make you a much more attractive proposition to your affiliates, the more tools you have to make their job easier and the more proof that you have on your own sales stats the more attractive it makes you to others
What Resources Can You Use For Testing?
So What Resources Can you use for Testing, how do you split test your offer, test out your headlines, evaluate your one time offers? well my first choice would be Super Page Splitter this as it’s name implies allows you to evaluate a number of variations and test which produces the best results
When it comes to Testing headlines can make a huge difference, this Headline Creating Software should be included with your swipe file when it comes to writing really compelling headlines, you will be amazed by the difference in your conversions
Lastly in your Testing regime never overlook Googles Toolbox it has a considerable range of tools that you can deploy while testing including split testing, Google has been portrayed as the bad guy over the last year yet I think they offer great value to marketers and by clamping down on poor content and auto created content I personally see this as a good thing
So as always at this point I pass it across the you to see how you go about testing and what has drawn your biggest results and what have been the biggest pitfalls, just remember, keep on testing