My Online Journey


Hi there

The first steps of my Blog, just trying to get to grips with the how to in terms of set up, clearly I’m going to have to ask for some support from you guys on getting it to look how I want it to, it’s frustrating to have a clear picture without all the tools to achieve it at your disposal

I was watching a video that Charles Kirkland sent me and doubtless a lot of you last night, it reinforces something that Alex has been teaching us but that you really have to make part of your thinking instinctively

What Charles was talking about was the fact that 90% of people are technicians and in our business the technicians lose money even though they work incredibly hard and worst still the harder they work they still wont make any money until their thinking changes

The next 7% of people start to get it, they still tend to work to hard on technical stuff but they do enough to earn quite a good living and that many of those can earn a 6 figure income, so comfortable but on the fringes of really big incomes

He then goes on to talk about what makes the massive difference with the remaining 3% ,the Gurus and he makes a crucial point that we the Alex Jefferies students really must take on board, the most successful people outsource all of their technical stuff

They really have just a few keys thoughts going on, how can I get more traffic to my sites, how can I get a higher spend per visitor and how can I get them to do it more often

So what do I learn from my rambling, really that we all have this inner technician that wants to know how to do everything when really it’s about getting it done, it reinforces what comes across when Alex talks to us, he doesn’t know how to do all the technical stuff but he has a very good guy or girl who does

Michael Gerber talked about working on our businesses not in them and unless we learn that lesson and really embrace it we will not rise into that top 3%, the prize is clear, the solution is in our hands


Hi there

27th May 2010

Just can’t believe it’s only been 14 days since I last updated this, seems like so much has happened in that time and as each day goes by the levels of knowledge grow

Have had a few growing pains, mainly with the Outsource people I was previously using which meant I had to do more technical stuff than I had previously hoped but it made me all the more determined and will stand me in good stead when I work with future generations of Outsource workers

I had thought my instructions were quite clear but I got back requests to clarify my position 2 or 3 times, as I had produced clear detailed written instructions to start off with I found this a rather needless process

I also felt that what should have taken under a week took nearly a month, but if I am delivered a train wreck in the future I will know exactly what it looks like

So no real prizes for guessing that in addition to my regular planned work I have been busy researching Outsourcing from a number of established experts, I have now established that it is the key difference between the really successful and the merely so so in the Online World

I also figured that as it had been a real roadblock for me it was going to be exactly the same issue for others, only certain people would go on for months or years before they realised the issue

So to that end I have produced a report called the outsource myth I regard this as a work in progress as having completed the first draft and having put it online I now want to update it with my later findings

However my Mentor Alex Jefferies is always reminding us to get it done, so I will deal with the more pressing stuff in hand and will update it shortly, I will mail all of the people on the list for it with anything that compliments the information, I have already added a fr*ee report and MP3 from Mike Filsaine and Carlos Garcia

Last Saturday 22nd June I dropped by the Smart Marketing Warriors Meet up in the City of London at the Cross Keys, the meeting is run by Bruce Bird with Laurie and Sian Murphy as Assistant Organisers

They offer a good days get together aimed at Online Marketers, it’s well structured, covers a lot of relevant subjects and the group is really friendly, I only knew Bruce and Laurie in advance but came away feeling I’d met a really good crowd of people and doubtless would do some JV stuff at some point in the future

They meet up monthly on a Saturday, the next one being Saturday 19th June, it doesn’t clash with any Formula One races so doubtless I will be there again, if your around and you wanted to attend then drop by and register to let Bruce know you want to go

One of my next tasks is going to be to get my blog looking more how I want it, Bruce has offered to help, being the fussy type that I am I have a clear picture of what I want, so watch this space, until next time

Please feel free to leave me a comment on either this entry or on my Outsourcing report, there’s a link back to the blog at the bottom of it, it you’ve anything you wish to add to it please feel free to let me know and I’ll be sure to acknowledge your contribution


Hi There

8th June 2010

I guess today was a kind of aha moment for me, it started last night with an Advert on the TV after a comment that Alex had made about the value of ideas, for me it was the power of dreams advert by Honda and no it didn’t make me want to go out and buy a Car or a Motorbike but it did inspire me to get refocused on what I want and how many people I need to help and support to make that happen

And it just got better, as I write this it is a rainy grey Tuesday morning in the UK, my morning’s Bike ride was in the pouring rain, everything is telling me that it should be completely uninspiring but and it’s a big but because Alex has overdelivered again

My mentor Alex Jefferies has just given us an hour and 45 minutes of conversation between himself and Andrew Fox, it’s a question and answer call that he did for his students on Affiliate Marketing and I am immediately seeing the night and day difference between the get rich quick pitches that I was subjected to earlier in the week when researching Traffic Generation and the mindset of a man who has made Millions from Affiliate Marketing

No really a shock that the first thing I did when I finished listening to it end to end was to go straight back to the beginning and listen again, it’s been like switching on a light in a dark room, by his line of questioning Alex has got Andrew to talk through how he promotes, how he adds value to his list and how he warms them up first

We are all subjected daily to 20 to 40 e mails from various people all promoting the same product, here lies the first secret as it is your ready made swipe file, did the headline make you want to click the e mail open?

When you opened it, was it clearly exactly as it was lifted from the product owners affiliate program or was it showing more imagination? had you perhaps had an e mail a day or two previously talking around the idea in a more topical way rather than trying to immediately sell to you

I think I have come out of today with a much clearer picture of how somebody like Andrew thinks and I have to say that it’s very different from the rather lazy way that most people market, no real surprise that relationships are at the heart of it, keeping true to what he does

He explains why he won’t always promote a potentially hot product if he knows that everybody and his dog is going to be selling it, how it devalues your offer, that he promotes 5-6 times a month

Alex talked about bonuses of real value that relate to the product not the sort of thing that’s already been given away for nothing 2 million times already, ha also talked about a really fast list building system by using JV giveaways and how you can easily create the products for those events and that there are hundereds of them out there

So as I wrap this post up the rain has slackened off and you know what, Sun, Rain, it really doesn’t matter, for me the clouds cleared over two hours ago and the Sun came out in my mind and a huge smile appeared on my face which isn’t going away anytime soon

Until next time


Comments on My Online Journey Leave a Comment

June 4, 2010

Anna Haller @ 2:06 pm #

Hi Tony,

Great job in getting your blog up and running! It’s funny you mentioned about not worrying about the technical stuff which I am having a hard time dealing with. I am a perfectionist and like things to be done a certain way and so I have chosen to do things myself in order for things to get done.

I know I will have to eventually let go of the reigns at some point and outsource but since I do not have the funds to invest at this time I am applying and learning for right now.

Take care and much success to you!


March 23, 2011

Bobby Litt @ 9:50 am #

Hi Tony,

Another great topic you touched upon here. Yes, in light of what Anna has just confirmed too; I think that there can be at least a couple of main reasons as to why many internet marketers can be in a ‘catch 22′ situation, meaning (1) they have not got the initial funds to employ the outsourcing and (2) they believe that it must be mastered by themselves (perfectionism). I am sure there are many other factors to this dilemma too.

On a personal level, I do ALL of my copywriting, blogging and other social media communications myself, because I am one of these guys that needs to understand how something works inside out and then decide whether to either outsource it in future or DIY (do it yourself).

‘United We Stand…Together We Expand’

Bobby Litt

December 22, 2012

Good day! I simply want to give you a big thumbs up for the great info you’ve got here on this post. I will be returning to your site for more soon.
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