My Online Journey

11
Automate Your Online Business

Automate Your Online Business

Is It Really Possible To Automate Your Online Business?

Is it really possible to Automate Your Online Business?, I ask the question because for most people online the gap between what they do and automation is huge

The promise is many sales letters over the last 6 months has been all about how to Automate Your Online Business and by this I don’t just mean auto blogging of which there are many tools out there, I actually mean taking you out of whole processes in your business

No by Automate Your Online Business I refer to you only doing once what you probably do all to often, everyday tasks, the kinds of things that suck you into time consuming activities over and over again

So the first process that must be on the Automate Your Online Business list is to write or better still to outsource and have written a series of Auto responder messages, a thank you message for when people subscribe letting them know how to get their gifts or information

Now you may be thinking that’s making work not reducing it but you do this once and then it’s off your list of things to do, in the end the more ways you can Automate Your Online Business the more time you will have to focus on what really matters

Following on from this is having a FAQ’s or Frequently Asked Questions section on your site, this really helps to Automate Your Online Business as it helps your subscribers to instantly get the answers they want and stops you missing support answers that you need to answer, we all know that when people don’t promptly and helpfully answer our questions we seldom stay with that business

What To Outsource To Automate Your Online Business?

So what should you Outsource to Automate Your Online Business? in truth everything that isn’t about building relationships, ask yourself an honest question, have you ever felt a sense of overwhelm in your online business? now be honest here because it happens to everybody, at the start when the technical challenges simply frustrate you beyond belief and as you get established and you have many unfinished projects part finished

So to Automate Your Online Business you need to be brutally honest here, which of these projects will either (A) make me money (B) satisfy a customer need or (C) do (A) for you and (B) for your customers because if it doesn’t do that it’s not a priority

Next list out all the tasks that you could Outsource, this becomes a time verses money equation, many everyday tasks can be outsourced for between $5-$20 Dollars, you will spend a day writing a spec for all these tasks and you will get them back completed in 24-48 hours, suddenly 6 outstanding projects can be down to one or two, now you really are starting to Automate Your Online Business

Now a classic mistake with this particularly when it’s a task you do over and over is to place the order with just one person, I would suggest you do this with 4 or 5 people let me explain why, 1 will make excuses and not do it, a couple will be okay, maybe a bit slow, 1 will be good but need too much follow up and the final one will be first class, they may even suggest ways of making it better than you thought possible

You’ve spend $50-$100 Dollars instead of $10-$20 Dollars but in the process you’ve found the person your going to work with from now on, this will truly Automate Your Online Business, just think of the time and frustration you’ve just saved yourself going forward for less than the cost of a meal out with friends

So Where Are The Tools To Automate Your Online Business?

We touched on auto responders earlier, personally I think Aweber are the best company in this market, their ability to deliver is the critical difference, along side that I would also say Get Response yes there are cheaper ways but if you don’t get your message opened then it doesn’t work

My next suggestion to Automate Your Online Business is a little left field but bear with me, if you get 100 to 200 e mails a day as I do, most of them selling Clickbank products and not actually helping you grow your business then they are just slowing you down, a few minutes each day weeding them out to leave the 5-20 who actually combine valuable information with the odd sales message, we all need to eat sometimes :) will be much more valuable

Now you can read those 5-20 e mails, take on board what they say and look at the recommendations they have, only buy a product if it offers a solution to a problem that is pressing in your business, if your not going to use it straight away it’s not going to Automate Your Online Business and could end up gathering dust on your hard drive

Next up would be essentials PDF software, personally I think Primo PDF is really simple to use, just drag and drop the file onto it, FTP software for updating your squeeze pages etc Filezilla is really straightforward, if in doubt outsource this function and finally an HTML editor, I would recommend Kompozer again really simple, all of these really help to Automate Your Online Business and all from memory are free

So with a little bit of lateral thinking most things can be automated, I would suggest that you keep relationship building in house, certainly to start with, later on you can hire an affiliate manager, now that really will Automate Your Online Business but we are getting a little ahead of ourselves here

So in closing if it’s not getting done you automate, you outsource, that day spent planning your next months work will pay you back many times over, share your experiences with your subscribers, both good and bad, if a service or product sucks tell them, if it saved you time or money or both certainly tell them, so with that in mind I would like to hear your comments on today’s post and the ways in which you Automate Your Online Business

4
Backlink Plan

Backlink Plan

Your Backlink Plan is a Key Link In Driving Traffic

I wanted to talk today about your Backlink Plan, why we all need one and what part it all plays in both driving traffic and establishing credibilty in your niche,

Much has been said recently about miracle traffic software but the truth is Google loves links, assuming that is they are relevant to your niche and for that reason alone your Backlink Plan is really important, it’s not a flavour of the month tactic, it’s timeless

I have touched on before the value of Interal Linking and it has two advantages, it clearly creates links deep into your site, it gives your readers a broader take on your topic and again Google loves them, so what’s not to like?

Now clearly you need to be careful, placing your Backlink Plan in the hands of low cost outsourcer could be a big mistake, now let me qualify this, I use as you know the micro outsource sites regularly and I have found a lot of really good people, but I have also been targeted by blog spammers and I suspect that a lot of that is people offering to generate 3000 links for $4 Dollars

You may be thinking but I hate blog commenting, doing the research to find them and building my Backlink Plan but I would counter that with 20 minutes to half an hour a day spent well will reap big rewards, you will after all spend at least that reading about the next big thing or the newest shiny object and we all know where that gets us

The True Value In Your Backlink Plan

So what is the true value in your Backlink plan, well aside from your link building activity you are doing three key things, number one is that you are getting a number of different points of view outside of your own, in short you are educating yourself, a couple of the blogs I visit two or three times a week always give me a new slant on an old idea, so highly valuable

Number two in your Backlink Plan is you are relationship building, there may well be a time you want to approach that person, maybe to promote for you, maybe to offer them a guest post, it’s going to be much easier if they recognize you as being in their niche and on their wavelength rather than just another my hand in your pocket type

Reason number three in your Backlink plan is simple really, if you appear regularly on high traffic blogs and comment people will out of curiosity come and look at you, they may even write about you, people like David Risley regularly look at their readers blogs for ideas and he will critique what he sees in a post, good or bad and when somebody like David talks we would be pretty silly not to pay full attention to what he has to say

So in essence what I am saying is that two to two and a half hours that you spend drifting around is now spent on your Backlink Plan, driving traffic, building relationships and getting a different viewpoint on what you do, if somebody like David comments on something you do,it’s priceless, it maybe painful in the short term but we must learn from those who know not try to reinvent the wheel

What Tools Can I Use In My Backlink Plan?

So what tools should you use in your Backlink Plan? well I think the following are the best for these, first up is look on the micro outsourcing sites Fiverr Gigswood & Zeerk search for backlinks and pick the people who are offering realistic numbers of backlinks, you will see people creating 20 to 100 backlinks for $4-$20 Dollars, clearly if their good just rinse and repeat

Use plugins like Comment Luv on your blog and yes I know I don’t have it at the moment but that will be put right very shortly, this gives your commenter a link to their latest post from your site and it encourages them to come back on a regular basis, another relationship building exercise

I think however the best Backlink Plan I’ve seen is Shane Mclaughs in a world of wild promises he delivers true value, the amount of free information and software here is remarkable and he has been quick to expose some of the snake oil merchants and to take them to task

Lastly but by no means least in your Backlink Plan is Internal Linking Google loves it and it encourages your readers to dig deeper into your site

So as always I’d love to hear what you think and what else you do to generate your backlinks, doubtless you will be using strategies that I haven’t mentioned here, just be sure to build you own Backlink Plan

10
Micro Outsourcing Arbitrage

Micro Outsourcing Arbitrage

Can We Take Advantage Of Micro Outsourcing Arbitrage?

I got to thinking after my post on Friday if there was another opportunity that we were missing when it came to Micro Outsourcing and that was in the form of Arbitrage

It struck me that for those people with coaching programs or those who offer consultancy services there may well be a whole new opportunity here using Micro Outsourcing Arbitrage

At first glance it might touch on a question of ethics but then you have invested a lot of time establishing which of the Micro Outsourcers would work in this way, which ones you could include in an Arbitrage program, those of us who have used these sites will recognize the principal of kissing quite a few frogs to find the prince or princess as it were

So in some respects far from being unfair using Micro Outsourcing Arbitrage offers a great saving to the end user whilst still allowing you to make a fair charge for your time, after all you are selling your knowledge and in this case that knowledge is the quality workers that will get the job done on time at a great price

For those of you not clear on my meaning here by Micro Outsourcing Arbitrage I am talking about the difference between what you buy a service for and the price you sell it, the normal process in other words that we take for granted when we walk into any retail store

So we are used to paying for it in the high street, in the shopping mall and in every other form of commercial transaction we take on board so surely Micro Outsourcing Arbitrage is just a natural extension of everyday business that requires us to make a profit, to reinvest in our businesses and to pay our team

Micro Outsourcing Arbitrage Is A Normal Commercial Transactions Then Right?

On that basis Micro Outsourcing Arbitrage is just a normal commercial transaction and we should look for the opportunity in it instead of seeing it as a slight of hand, if you are anything like me I recommend Outsourcers on a very regular basis for their high quality work, so probably more fool me for not taking any commercial gain from it

Just step back and think a moment of how many Micro Outsourcing transactions you might undertake in a week, the time you invest to find the good people, the money you have wasted on the people who promised but who failed to deliver or who were just down right bad news and you start to see that putting forward the best to your clients make Arbitrage a very fair system

By doing this you are taking away other peoples risk and wasted time and making their Micro Outsourcing experience a good one, it really just reinforces the argument for Arbitrage, you have undertaken the selection process in the way a recruiter does when recommending staff the added bonus is you have actually consumed the service so you know first hand that it works

From my understanding a whole underground industry has grown up around Micro Outsourcing Arbitrage with people advertising their re bundled services in offline publications and on none related service based web sites, effectively they are becoming knowledge brokers

And this really brings us to the reason that the majority of people go online for, if you can be the bridge between the people with a problem on one side and the people with the solution on the other side you have the opportunity to make money, the bigger the problem generally the bigger the cost of the solution

Thinking Outside The Box On Micro Outsourcing Arbitrage

So by thinking outside the box on Micro Outsourcing Arbitrage you are just leveraging your knowledge and your past research and a degree of your previous frustrations into a new form of business opportunity, it is just an extension of the principle that Edward De Bono taught us about putting on the different thinking hats

I would say that Micro Outsourcing Arbitrage is also an natural extension of Spencer Johnson’s teachings in his various one minute manager books and audio programs that taught us the ability to step back and see a bigger picture was vital

I think one of the things that come across from reading through the comments are that a number of you are not yet
Outsourcing in your businesses, if you want to get things done quickly, with a minimum of frustration and to a high standard I would say it’s essential

So in conclusion this is really an natural extension of how we do business, we have invested the time and sometimes the related frustration in finding the really good people and in weeding out the bad ones, so far from being unethical there has never been a better time to practice Micro Outsourcing Arbitrage

16

Micro Outsourcing

Micro Outsourcing


Is Micro Outsourcing The Key To Your Success Going Forward?

Today I’m asking the question is Micro Outsourcing the key to your success going forward, but what do I mean by that and why does it matter?

Well put simply the more you business grows the more you need to Outsource parts or increasingly larger sections of your business to release your time on the key sales, product development and relationship building that really matters and this is where Micro Outsourcing really comes into it’s own

What could only be described as a rash of Micro Outsourcing sites have sprung up recently and they make perfect sense for both the person on a budget when they are starting out and to be honest used correctly they still make sense for those of us who take things rather more seriously

So back to what exactly do I mean by Micro Outsourcing sites? well in this interpretation I mean sites that advertise fixed price jobs or gigs as they tend to be known for between $4 and $30 Dollars, in this range you can get just about anything done

On the face of it they sound great but as always it comes with a critical caveat emptor [buyer beware] for those of you not of the Latin persuasion, get it right and your work is done in 24 to 48 hours at a great price, get it wrong and massive frustration
and delayed projects await, I know I’ve seen both sides

Get it right however and you will recommend the people concerned to your subscribers, welcome to the world of Micro Outsourcing

Planning For A Successful Micro Outsourcing Campaign

Planning and research are everything in getting your Micro Outsourcing campaigns to work the right way, first of all you must be absolutely clear what you want, with unclear instructions your outsourcer is taking an educated guess and you will not get what you want, result frustration, wasted time, plan well and you will benefit every time, it may take a few minutes longer to start with but believe me it will be worth it

Always check how the market views them, Micro Outsourcing sites use a review and rating system, read them first before ordering, if they are not rated asked them a question and watch the response, is it customer friendly? is it done quickly? pay close attention because this is likely to mirror your actual experience when using this person

Get all of your support materials together and put them in a zip file like win zip, many Micro Outsourcing sites only allow you to send 1 file at a time and you don’t want to find this out just as you are 75% of the way through your order, again been there done that

Next think on a personal level, explain to the outsourcer that if this gig works out you are looking for somebody to do this on a regular basis, in life we work with nice supportive people who make our lives better, just because they are low cost does not mean they are low value, build relationships and watch your service levels rise dramatically

For those of you used to the traditional outsourcing sites you will find the lack of bid time and endless form filling a breath of fresh air, Micro Outsourcing is simply and straightforward all the gigs are already planned out, that said if you want something extra or different just ask the question, I always do, just remember the relationship part as your doing this

So Where Do I Find These Micro Outsourcing Professionals?

So where you may be wondering do you find these Micro Outsourcers? good question, a search on Google will give you a couple of the most popular but there are a great number now just waiting to make your life so much more straightforward

Lets start with the best known of these Micro Outsourcing sites one called Fiverr as it’s name implies all gigs are $5 Dollars, yes you read that right just $5 Dollars, would you like the 2 million hits a day this site gets? thought so, you can get everything, right down to somebody singing happy birthday in a celebrity voice

Next up comes Gigswood they offer gigs for between $4 and $19 Dollars, it’s perhaps my favourite Micro Outsourcing site, it’s just had a major revamp and again the range is huge, in all cases you can also post wants on the sites, just sign up, it takes two or three minutes and your ready to go

Next up is a site called Zeerk slightly wider cost range between $5 and $25 Dollars, again a big range and again another popular Micro Outsourcing site, a quick look on the front page alone comes up with some great gigs, well worth a further look

Lastly in my roundup of Micro Outsourcing sites is one called Gighour almost unbelievable but their gigs start at just $1 Dollar and range up to $7 and all combinations based on that, I’ll leave you to draw your conclusions on appearance but the content is deadly serious and great value

So it goes without saying that this is a subject with plenty of mileage in it and I will doubtless return to it at a later stage but for now my advice is if your not already doing so start Micro Outsourcing

6
facebook

facebook

Facebook Should We Be Worried By It’s Explosive Growth?

Should we be worried by the continued massive growth of Facebook? It’s growth which includes adding another 150 Million users this year is quite amazing and clearly the best in terms of what it offers is yet to come

Much has been made of the fact that it’s traffic has now overtaken that of Google and certainly Google must be worried about that both in terms of where the traffic goes and the fact that the average user stays on Facebook for around 55 minutes a day

Many have dismissed the type of traffic that Facebook generates as being just social chat and clearly there is an element of truth in that but as marketers can we seriously ignore the growth that is going on and the upcoming developments because they surely flag up what the company sees as it’s future direction

By planning to integrate Ebay and Paypal into their platform it is clear that Facebook sees itself as a serious business platform and by choosing Bing as it’s preferred search engine based on the wishes of it’s own users it shuts Google out of the picture for a rapidly growing group of people, many of whom could be considered to be early adopters

The other trend that we are seeing from Facebook is that already 52% of access is via mobile devices and we already know that there are over 5 times as many mobile devices as there are static computers, so a whole new customer base is occurring here

And yet for all this something else really important is happening, Facebook users tend to buy on recommendations from their Facebook friends, which is good news for the majority of honest Online businesses and will spell the beginning of the end of the wild claims and lies that sadly are too common at the moment

Harnessing The Power Of Facebook

It is in the power of the Facebook friend that businesses can really start to see growth, on average each user has around 130 friends and you have the opportunity to put your message or your product in front of them, of course with opportunity comes responsibility

Now the reverse of this is the power of the Facebook Like Button we are starting to see this popping up all over the Internet and it gives us a good idea of the rate at which it will continue to grow, it’s influence will be enormous

As of April 2010 5.4 Billion like buttons had been hit,1 Million sites have the Facebook like plugin and as of June 2010 10,000 more are added every single day, just take a moment to think of the opportunity that presents to all online businesses

So following on from that 500 fans on your business page would give you a reach of around 65,000 people and given that Facebook users tend to buy on recommendation that is a powerful group, as always your offer needs to be good and we must remember that at this point we don’t have any control over the traffic, it all belongs to Facebook

Therefore offering your potential customers an ethical bribe is critical for their e mail address to bring them into your normal funnel, Facebook uses FBML a form of HTML so you will need some basic knowledge in terms of how to set up your opt in box on your business page, a good idea would be to look at North Social for this

Now the other great thing I think with Facebook is the fact that the messages you get depend on your chosen interests and the activity levels of the people interacting with you, so spam should be reduced dramatically and you will see the things that interest you most first

So How Do We Monetize Facebook?

First of all it stands to reason that we must build up some good content in order to get people to like us, from here we must keep in touch regularly to remain visible, so far quite standard practice, bu using some of the low cost Outsourcing services we can put our search for like minded people on autopilot, just go and see how many people will do this for you

But and it’s an important but we are selling based on a recommendation culture here, so wild claims on income such as those seen frequently in your inbox currently won’t endear you to your Facebook friends, the information needs to be good and the products need to deliver

A couple of resources that you will find useful, the first one being an e book written by Irene Bennistone shows how to drive free traffic and how to really make your pages work, 20 minutes work based on this will give you great returns from pages that index rapidly

His guy has been successful on Facebook, his friends laughed at him when he told them he was going to make money from it but predictably it was not that long before they want to know how he was doing it, he explains more in this Facebook Traffic program, he also explains how he to has fallen victim to the claims being made out there and wanted to do something about it

So in conclusion should we be worried about the rapid growth? in a word no, it will be a force for good, less spam, more relevant content from more honest people, sounds like progress to me not a step backwards, yes there will be those who just use it for chatter and that’s fine but I think the message is clear business needs Facebook

4
Personal Branding

Personal Branding

Are We Making The Most Of Personal Branding?

How do we make the best of brand you, to give your posts a sense of Personal Branding whilst seeking to educate our readers and add value to their businesses?

In many ways it seems to be a question that a lot of people a wrestling with at the moment, how do I add value instead of just blowing my own trumpet, welcome to the world of Personal Branding

Marketing Online covers such a diverse range of subjects and such a diverse range of people, all of them seeking Personal Branding to set them apart from others in a me too world

And yet if we look in our inbox on a daily basis we can see a host of people involved in that me too approach, all selling the next big thing,site coming down anytime naturally

It is no great shock however that against that background that certain people really stand out, far from following the herd they plough their own furrow and they use Personal Branding as the key identifier for the readers, theirs tend to be highly trusted and widely read and often quoted, clearly they are getting something right

So if these people are making such an impact using Personal Branding why does it seem to be passing everybody else by, why are they missing the opportunity to get their names out there

Use Personal Branding To Build Authority In Your Niche

Against this background you will not be surprised to hear that the first e mails I tend to open these days are rarely those offering me push button solutions, of course automation is important but I believe that by using Personal Branding you can get much closer to your subscribers and create a win win solution

It’s also no accident that Brian Clark of Copyblogger said in a Recent Podcast that many people start their time learning from their site then quietly go away and earn a great living based on the information that they have learned there, he says that his parting shot is to invite them to buy something before they go,clearly they are using Personal Branding to good effect

A lot of my recent reading online has been on a fairly new blog that has been Online for barely two months and yet in that time the lady concerned has got herself an Alexa ranking of under 26,000 she makes great use of Personal Branding and it’s well worth reading

Personal Branding also gives you the opportunity to stamp your personality on your writing when placing your work on many of the blog sharing sites but in doing that we must remember that we need to add value not just blow our own trumpets

So How are you going to build brand you,what makes you different that allows you to use Personal Branding to set you apart from the crowd, there will come a time when the wild claims will be stamped out

So What Should Your Personal Branding Strategy Be?

You may be wondering how can I get my personality across, how can I implement my own version of Person Branding? there are after all so many others out there already, well yes but often in a really me to way and that’s instantly forgettable

Think of your favourite offline businesses, what is it they do well that others do either indifferently at best or really badly at worst, usually it’s a combination of personality and service, it personal, the service is special and you leave with a smile not that empty feeling of disappointment

There’s more good news on the way as well for the businesses online that are doing things the right way as the FTC promises to crack down on the claims and testimonials that are out there, a good time for those of us who do things the right way, a good time for Personal Branding

So think about what you do that is different, your USP as the business schools have taught us to think and make it part of how you do business, remember the way you feel in those great offline businesses, you make a point of telling your friends of spreading the gospel and make it part of your Personal Branding

2
 Articles As A Source

Articles As A Source

Using Articles As A Source Of Traffic? You Should!

I talked on Friday about the power of using articles to create videos a very powerful method of driving fresh traffic to your site but have you considered the other opportunities that come from driving traffic using Articles As A Source?

In the end your writing the article in the first place is the hard bit, now using Articles As A Source is really just a question of lateral thinking, because if you do then you can increase your traffic many many times over and remember this is not clogging your server with people who have no interest in you this is highly targeted traffic

On Friday we concentrated on Video as our main generator but as Edward De Bono taught us by putting on our different hats we have many options, let’s see how using Articles As A Source can really ramp things up

First off does it lend itself to educate people? in many cases that was the key point, in which case add some additional detail to it, this is a great way of using Articles As A Source, a quick search on Google will produce many sites like e how for you to post to, use your anchor text links in the normal way

Clearly this starts to establish you as an expert way outside of your normal realm, this use of using Articles As A Source is something that most people are not even thinking about but it’s very powerful

Using Articles As A Source To Create PDF’s

By using Articles As A Source for a PFD document you have another use of your Article again it gets it out to a different audience and in both of the above cases people are looking to be educated so you are catching this audience at an early stage,becoming the authority figure is clearly going to be an important tool in attracting future customers

Free ebook sites are your main destination for these and again make sure it adds value and is not just an advert, it may work for you but it won’t work for your target audience, it’s a powerful use Of Articles As A Source of extra traffic

Going back to our lateral thinking how about converting it into an audio, I don’t know about you but I listen to a lot of educational MP3′s on how to topics and as always you can go down a fully automated route such as say
Read the words this will literally take your post and convert it into spoken word

For many of you though you will want it to be a rather more personal way of making use of Articles As A Source and the software that I personally use for audio is Audacity, just make sure you convert the files down, 20 minutes of speach will be around 200mb,once you compress it to MP3 that same twenty minutes is more like 3 to 4mb with no lose of quality

Now this of course leads us into using Articles As A Source of podcasts, I personally listen to a lot of speak based radio but at times it all sounds the same, it helps people to keep things unique and it’s another way to get your message across, just add your URL spoken this time at the end of the broadcast

A quick search for podcast directories produces many sites that offer you the opportunity to get your message out there, as in many of my earlier posts you are going to see the importance of Outsource some or all of these tasks but by making use of Articles As A Source in this way you are spreading your message much wider

Other Ways Of Using Articles As A Source,Keep That Lateral Thought Process Going

I talked on Friday about how you can use Powerpoint to produce Videos but have you thought of using the Powerpoint presentation as a way of using Articles As A Source because you should? again it lends itself to the person who is looking for good information and some of the sites sharing this information are very high pagerank

One such of these is Slideshare it has a pagerank of 7 and is Alexa ranked under 2000 and yet most people in this field wont even have it on their radar which really does make this a great use of Articles As A Source of both extra traffic and extra authority

Lastly but by no means least in ideas on this one is to share your related posts on these issues with the various blog content sharing sites, by going to the communities that deal in this you need to have something to educate people with but clearly the rewards are as always more traffic

So where can you go to make great use of your Articles As A Source of new traffic? well two key ones come to mind and they would be Bloggers Base & Blog Engage both allow distribution of blog posts, read through what they do and don’t allow and remember you are not advertising you are educating here

So hopefully this exersize has got your lateral thinking muscles going and in all probability you can come up with some more but I think you will start to get the idea but the crital thing is instead of seeing things as once and it’s done think instead of how many ways you can use Articles As A Source

8
Using Articles

Using Articles

Why You Should Be Using Articles To Drive Video Traffic

I was introduced to this as an idea a few months ago and immediately saw the power of Using Articles to drive video traffic, we all have a lot of articles already created in our niche posted on most of the main article sites driving some traffic to our sites so in a way some of the work is already done

The idea I was sold on was a highly professional conversion Using Articles to create talking Videos, I wanted to know more and as always with the next big thing piece of software is where the trouble and the extreme disappointment started

In this case Using Articles to create Videos produced a highly ametuer result, not one that you would want to duplicate in any way and put your name on, doing a quick Google search for the company I am not that shocked to see it’s not coming up so clearly I was not the only one that thought this way

So having tried the next big thing I put that to one side and would probably have forgotten about it until I started looking at some more education based training products around a month ago, that for me was the point at which the idea of Using Articles to create Videos came back into my mind

I had taken my first faltering steps on Camtasia and realised what a simple yet excellent piece of software it was, not only in terms of initial creation but also in what you can do with it next and the penny immediately dropped that this was going to be an obvious way of Using Articles to create Videos

So How Am I Using Articles To Create Videos?

Quite simple really, it occured to me a few months back that most of the how to Videos on sites such as Clickbank were using slides either created in Powerpoint or similar, running them in Video format with Audio added that that in turn would lend itself to Using Articles to Create Videos, in fact it’s so straight forward even I can do it

Now you may be thinking that I don’t have the time to be Using Articles in this way and that’s fine, just Outsource It either to your own people, I talked about this in my post on Oct 29

Alternatively you could Outsource the individual projects to a site such as
Fiverr or Gigswood but bear in mind that a typical article is just ten to twenty frames so they don’t take long to do yourself

My personal experience of Outsourcing this exersize is that you can get around 40 slides done for around $20 Dollars and if you want the Audio done you’ll pay around another $5 Dollars per video for somebody to do the voice over for you, finished article in other words takes around 2-3 days and costs around $15 Dollars

If on the other hand you have the time to do it yourself it will take around 20-30 minutes a Video Using Articles to create them into powerpoint and then turning the powerpoint presentation into a video with you doing the audio yourself, it’s all built in your just need a microphone or more ideally a headset with a micrphone built in

Using Articles To Get Videos Online

So having got these produced how are you going to go about Using Articles as Videos how do you get them out there? well as always there are a number of ways of doing it, step one is the do it yourself method which is quite a time consuming process, so perhaps that’s not the best way to do it

Getting to automation in how you are Using Articles means really one of two results, one of which offers a free trial and lets you get your videos out to around 100 sites including many social media sites, your first 4 are free, it offers a very wide distribution base and gives you full details on what the results are and that is
Traffic Geyser

Your second choice offers you both paid and free options, the free option offers you distribution to around 16 video sites, going to the paid version gives you more options in terms of metrics and that is
Tubemogul

So dust down your old articles and see if they are suitable for making in video, it’s a major way of driving traffic and it’s a great way of Using Articles

8
Fastest Ways To Traffic

Fastest Ways To Traffic

What Are The Fastest Ways To Drive Traffic To Your Site Today

If you look in youe inbox today it will be stuffed with e mails promising you the holy grail of traffic generation but how many times have these promises of the Fastest Ways to drive traffic left you feeling cheated out of a real way of acheiving it? if your anything like me quite a lot I suspect

Now we shouldn’t for one momemt start to think that there are not ways of driving a lot of traffic quickly, far from it but we must temper our enthusiasm and our credit cards because the promises of the Fastest Ways of traffic generation keep coming and the ones promising automated free traffic are often stretching things more than a little bit

Let’s face it turning on the traffic taps would be nice, that really would be one of the Fastest Ways to high profits and the often vaunted hours work a day with money pouring in while you sleep with a new glitch and undiscovered method known only to the gurus hmm!

And yet if you get most of the gurus to be honest about what they do they will admit that the Fastests Ways to drive traffic are to use paid traffic and that media buys seems to be the flavour of the month at the moment, so what’s really going on

Well we know that Googles platforms are not attracting the advertising that they once were,paid Google advertising on a search page now accounts for just 8% so clearly that’s fadeing away, clearly they have started to price themselves out of the market, this was always seen as one of the Fastest Ways to drive traffic and it still has it’s place in small scale testing of new sales page conversions but it is now too expensive for general advertising

But how about the massive untapped torrent of free Google traffic that we are now being told is out there, wouldn’t this really be the holy grail, one of the most legitimate and Fastest Ways of driving unlimited targeted traffic, well in part it’s always been there, it’s just not been fashionable to look for it in recent times

The Common Myths on The Fastest Ways To Drive Traffic

Okay put your hand up if you’ve ever bought into one of these undiscovered, untapped, black hole, etc, etc method of driving traffic, be honest we all have, when you opened it one of two things happened, either it was an established method dressed up in new clothes or as has happened recently it was asking you to try and trick one of the paid traffic sites with a script, I don’t know about you but I don’t think that’s a good idea on perhaps the fastest growing traffic site online

Let’s be totally honest here, if these Fastest Ways to drive unlimited free targeted traffic existed do you really think it would be a secret for long, in the end this is a business and businesses have to balance cost against income and traffic generation is a cost period

Ah I can here you saying, free traffic has no cost but I would argue that it does because either your or your Outsourcers time is not free, so really none of the Fastest Ways of driving traffic are truly free, if you balance the perhaps hundreds of hours a year you spend researching it then it is far from free

How about unlimited free traffic that we see advertised, you know the one, I was getting 1000 visitors a day but after I installed this push button 3 clicks software I now get 95,000-100,000 vistors a day, surely that really does represent one of the Fastest Ways of driving free traffic, well the truth is rather different

Yes I do believe that people are generating incomes of 100,000 Dollars a month and upwards selling digital products on sites like clickbank but if you read a number of blogs some of these people are being rather less than honest in what they do, so myth number one is most of that income comes from paid traffic, we are talking 50,000-75,000 Dollars a month paid traffic

So there are a stream of products coming out selling free unlimited traffic generated we are told be cutting edge software when really these people are buying the traffic to promote their offers, the second thing is the income claims are based on their total results across a range of affiliate products not on the income from the product they are talking about

Clearly then the people who are selling this holy grail, this dream if you like using the Fastest Ways to drive targeted traffic and it’s not free and it’s not quick because myth number two is the amount of time involved in doing this, far from the 1 hour a day and off to the beach many are working 7 days a week at it

So What Really Are The Fastest Ways To Drive Traffic

So myths shattered, push button simple isn’t really that simple and it certainly isn’t free, what are the Fastest Ways to drive targeted traffic to your site? well there are two main competitors to Google for paid advertising along the lines of Google adwords and certainly they represent the Fastest Ways to drive targeted traffic

Now it’s not going to come as a great shock because these really do exist,they are less expensive, you can control your budgets easily and they do represnt two of the Fastest Ways to drive truly targeted traffic to your sites, put simply they are
Facebook and the dating site Plenty of Fish

When you think about it, both models which are very different hold a lot of information on their subscribers, ideal for a demographic model and both have Demographics Tool ,so their Fastest Ways to drive traffic can also be very profitable, just check what they do and don’t accept before you try and advertise

Of course if you have something that converts well then your JV partners represent one of the Fastest Ways to drive traffic and being a warm market there’s less resistance, it also represents the only really true way to get free targeted traffic but you must be prepared to do the same for others, it’s not a one way street

We often read about a truly viral product,a great report or a great piece of information that somebody gives away, now clearly this is not free for the person creating it but the returns can be enormous,Rich Schefrens
Internet Manifesto truly was one such product and as such represented one of the Fastest Ways to drive targeted traffic, over 1 Million people downloaded that report and no serious marketer should be without it

Now clearly these do not represent the only ways to drive traffic but they do represnt ways that you can actually do it today, they are completely as they seem, in another post I am going to look at other ways of driving traffic, not immediate but methods that keep delivering visitors but if you want quick traffic these are the Fastest Ways

8
Using Leverage

Using Leverage

Are You Using Leverage In Your Online Business?

I wanted today to look at the power of Using Leverage in the sales of your own products or in gaining credibility in your marketplace or lastly on gaining free traffic to your blog or site in all three you can benefit from this technique

Why are we Using Leverage? simple really you are using the established credibility in the marketplace of the person concerned and they in return are getting another opportunity to either offer their subscribers some great information that is of value or they are recommending one of your products

When we think about it when you start out you could have the greatest product, the best sales letter or video but there is still something vital missing and that is the doubt in your buyers mind, I love the sound of this but I don’t know this guy or this girl, by Using Leverage you get over this hurdle really quickly

So if we can boost our sales and our credibility in the market place as easily as that why are more people not Using Leverage, in short why are we all making life much more difficult than it needs to be?

Well I think not Using Leverage is a product of how offline businesses work or more importantly how most people think they work and that is to treat everybody else in your industry as competition, but what none of us consider is that for years many of the imformation based companies have agressively been leveraging each others mailing lists, in short they’ve known this all along, it’s not really even a secret

People who have been clients of the likes of Rich Schefren Jay Abraham Tony Robbins and the like have been exposed to these practices, even selling their lists of prospects that don’t buy from them to their competitors, by Using Leverage they have grown exponentially whilst others grow by a few percent a year at the most, it’s a very different way of thinking and one me must all learn from

So the theory is all well and good but how can we go about Using Leverage in practice, how can we make it work for our businesses maybe even to generate that same explosive growth, let’s put the boot on the other foot and look at it from the point of view of the established marketer, that person known as the Guru

Other Key Ways Of Using Leverage

Now of course there are other key ways of Using Leverage, The real way Ray Krok found McDonalds, read more on page 6, The 5 best ways to reduce your workload by 75% whilst expontentially increasing your profits,turn to page 8 for this,The best country to makes this all happen, read more on page 10

The one vital piece of advice my mentor gave me that turned on the lights,find out on page 14 and the one vital ingredient to make the difference, page 12 of this report talks further about it on how you can help when it comes to Using Leverage, good copywriters have always tempted us to explore further

Back to our Gurus view, what do they want out of this besides money? well they are busy people with big lists and those lists have a thirst for great information, remember great information? it used to be everywhere so how can you provide this, a well researched information packed report is a good start

An interview with a leader in your niche would be even better, turn it into an MP3 and use the transcript as an e book, sell it for $7-$17 Dollars and offer your Guru 100% commission, do you think he or she will be motivated to send traffic to your site for that? it’s an easy sell for them, great information for their list, it builds your list really fast and it’s a great way of Using Leverage, a real win win

So Why Isn’t Everybody Using Leverage Like This?

On the face of it this should be easy, so why isn’t everybody Using Leverage like this? well it’s a good question and I think it has two answers, number one being that around 97% of people have never thought of this as a possibility and of the remaining 3% most of those are unsure how to approach the authority figures

So how would you get their attention? well for starters how about writing about them on your blog, many of these people will keep a watchful eye on what is written about them both good and bad, they are also looking for ways of Using Leverage, remember that the worst answer you will ever get in life is no but what if they say yes?

One of the really high profile Bloggers David Risley often posts on what he thinks about his readers Blogs, it’s a great education for us lesser mortals and it proves my point in the sentence above, think these authority figures don’t have time for this well think again, they too are looking for new ideas

Now clearly this topic has a ton of mileage, really I have just scratched the surface here and I think your mind can run riot on this topic, I know mine can, think about your strenghts,is it writing, interviewing, product creation, in the end all great ways of Using Leverage


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