Can Outsourcing Prove A Major Time Saver Or Just Become Another Headache
I wanted to talk today about a subject close to my heart namely that of Outsourcing, I also wanted to ask if it really is the route to the beach or can it in fact be a source of major headaches, another opportunity to lose control of your already stretched schedule
If we look at what most newbie marketers do we can see a number of things happening to them, the first being classic information overload, the second being chasing shiny objects instead of staying focused on one task or one set of objectives, at this point they will be vaguely aware of Outsourcing but will have no plan on incorporate it into their business
The sheer amount of information available at this point is overwhelming and many try to research their way out of trouble, in truth the adage when in a hole stop digging is more appropriate here, there are many genuine newbie friendly sites online waiting to help, Outsourcing your research here would make sense, find one whose style fits and begin to digest some useful information
A word of caution though because in amongst these newbie friendly people are newbie traps offering push button solutions, thankfully Google offers us an opportunity to look at what others think, see what sort of feedback is out there for this person, is this the right choice for my first venture into Outsourcing?
All The Major Players Are Outsourcing Their Work
So if all the major players are Outsourcing their work it must follow that this is the solution, the key to working on the beach? like everything it all comes down to planning, write a clear plan, do your homework on your outsource worker and your most of the way there
But how do you do research on your potential Outsourcing partners? going back to what we said earlier research, all of the sites have feedback systems based on the experience of the buyer of the service, how long it took, what the quality of service was like, were they helpful? everything you need to know really
Low cost Outsourcing projects can cost as little as $4-$5 Dollars and yet can often be very good, you need to quickly understand the difference between Outsourcing and Out Tasking, the first being one off projects and the second being reoccurring tasks in your business that must get done week in and week out and for these you are looking for ongoing as required partners
What Resources Are Out There To Teach Me Better Outsourcing?
It’s an important question because it’s the key to more free time and yet to also being 3 to 4 times more productive than you are now, it’s a free MP3 and PDF guide called Outsourcing Made Easy it covers mind set, planning and covers some great sites to work with to get your work done
I couldn’t finish this up without mentioning the dirty little secret that so many of use and that’s a site called Fiverr it’s one of around 60 to 80 Micro Outsourcing sites and it’s packed full of great stuff that you can do for just $5 Dollars and before you ask I use it regularly
I’m about 10 days away from launching a best of Micro Outsourcing sites video that is going to sell for just $7 and I cover over 60 of these sites that you can use,they are based all over the world for just about anything you care to imagine, it will save you a ton of time, it’s a resource I wish I’d had at the outset
So in wrapping up I wanted to ask for your experiences, have you found Outsourcing a major time saver or a major headache? For me I would have to say the former but planning is everything when it comes to Outsourcing
Is Too Much Information Giving You Technical Overload?
I was thinking over the weekend what would be the best topic to write about today without really thinking through the obvious, I am in the middle of a fairly major new project and frankly I’m experiencing more than a little Technical Overload
Of Course this should just be a simple case of post an Outsource project right? after all I talk about it enough but I wanted to first get a better understanding of what was involved so that I could then write a realistic task for my key outsource, trying to do it all myself would certainly be Technical Overload pure and simple
So what was the process that was troubling me, what was causing Technical Overload? put simply I have created a couple of new products and I was researching secure download sites and affiliate programs, I wanted to understand how they worked to ensure I had everything else ready before embarking on the task
Was it really sensible to put myself through this, could I not just let go and let somebody else take the strain, let them suffer the Technical Overload and leave me free to get on with the next task in hand?
Is Technical Overload A Self Inflicted Problem Then?
I personally think it would be to simplistic to think of Technical Overload as self inflicted but I also think it puts down a marker for me, as daily tasks build there will come a point where I need to let go to a greater degree, to Out Task whole areas of what I currently do
I think it was Jean Paul Getty who said I would rather earn 1% of 100 peoples effort than 100% of my own efforts,the same principal applies here in terms of time and efficiency, there comes a point where you exceed your capacity to produce, where true Technical Overload and information overload sets in
Why would we subject ourselves to Technical Overload when there will be an Out Task partner more than happy to carry out our tasks on a daily, weekly or monthly basis, he or she becomes an as required member of your team, you know exactly what to expect and they know exactly what you want, a real win win surely?
Unlike the wonderful cartoon character on Jim Edwards blog who insists everything is a secret, especially when it comes to explaining what he is going to do I have always found my Outsource partners both open and helpful both in terms of providing information and crucially in reducing Technical Overload
What Resources Will Reduce Your Technical Overload?
First off in my recommendations is to use some of the resources in my Dec 3rd post in which Looked at a number of key Micro Outsourcing sites, they all offer fixed price gigs and are all really simple to use and with gigs starting from as little as $3-$4 Dollars they are great value and will certainly save you from Technical Overload just don’t forget to use the feedback system first!
I was recommended during the backend of last week to another fixed gig outsourcing site, I’ve had a look over it, it’s not low cost in the way of the previous sites but it’s still great value and offers a great choice, it’s called Taskarmy I certainly think it’s one to have in your toolbox
Lastly there’s copy writing, the arguments will rage over how they pay for themselves but it’s all about conversions, if you’ve tried doing your own you are well aware of Technical Overload, none seem very good at divulging their prices but these come recommended 99Copywriters
So I think there’s an important lesson in today’s post for everybody and in part it’s let others shared the burden, just remember the words of Jean Paul Getty and relate it to your own productivity, let me know what you think, just make sure you don’t suffer Technical Overload
Here’s Why I Think The Death Of Blogging Has Been Greatly Exaggerated!
Many of you will like me have read Ryan Deiss’s commentary on the Death Of Blogging yesterday, it was an interesting read and in part he has a point, there is a lot of poor content out there and it’s easy to get contaminated by what’s going on around you but the reasoning was also cloaking a secondary motive which we’ll come to later
He reasoned that we had to remember to visit these sites and that maybe it would just be easier to e mail thre whole content of a post rather than asking somebody to visit a site, giving that reasoning the Death Of Blogging may be coming but then so is Christmas and we have that once a year if my memory serves me well
For me that reasoning doesn’t really add up, I have the BBC F1 site on in the background as I write this to get testing times from Barcelona, having to make that choice is easy and I want to do it, countless millions are not interested in F1 and they won’t again their choice, so the Death Of Blogging is perhaps more than up for debate
I personally have a love hate relationship with Ryan, at times he produces great content and shares it, sadly at other times he gets involved with our favorite bottom feeding digital network peddling newbie traps, he has his own reason for wanting to see the Death Of Blogging but I suspect it’s end is not yet even on the horizon let alone in site
Is The Death Of Blogging Likely?
So is the Death Of Blogging likely anytime soon? I think the answer is probably no but nothing lasts forever, as long as Google loves wordpress then blogging will thrive, people are quite able to decide what is a good quality site and one that is scrapped up content plastered with adsense hmm!
What was Ryan’s real motive for suggesting the Death Of Blogging then? well it was simple really, he want’s to convert his subscribers into paying newsletter customers, presumably because his conversion rates are dropping due to his going into the newbie trap market, so it’s more about the death of standards than the Death Of Blogging
And standards become more important in a paid model, expectations rise we demand quality, I suspect that’s the real reason behind the massive level of disaffection to the whole crowd of newbie trap peddlers and the huge unsubscribe rate I know they are suffering, go back to what you do best guys and the Death Of Blogging fades away like mist on a spring morning
Like all of you I have certain blogs that I read on a regular basis, I would go as far as to say that a couple of them educate me every time I go and I always end up on other posts finding out more, the art of a good site or blog is to hold your attention, at this point you are choosing to buy not being sold
So The Death Of Blogging Has Been Greatly Exaggerated
So if the Death Of Blogging has been greatly exaggerated what resources can you use to improve your Blogging? First off make the most of your Mastermind Group the power of many minds is always better than one, our Smart Marketing Warriors group meets up in London tomorrow and I always get a lot out of the day
With this guys support your Blog Success is pretty much guaranteed, his free content is better than a lot of paid stuff and the community of support is great, the Death Of Blogging is way on the horizon with this man supporting the development of new bloggers
Lastly but by no means least I would recommend you take a look at David Risley, this guy walks his talk his Blog Masters club is a great program and again his free products contain a lot of information, his style is very straight talking so if you’re a delicate type it may not suit but another example of the Death Of Blogging being greatly exaggerated
As always at this point I turn to you guys, do you think Ryan had a point or do you like me think he was just using it as an interesting preamble to sell people into his paid content, let’s hope it was the latter and that this isn’t the Death Of Blogging?
Are You Making The Most Of Your Mastermind Group?
I mentioned towards the end of last week that I was off to meet my Mastermind Group on Saturday, this was a problem solving workshop and I put myself in the hotseat by going first, now you might think that’s quite daunting but I find it really helpful, I have a new project in final build stage and the feedback is invaluable
Judging by the responses I got when I spoke about building a Mastermind Group back in November and the number of comments I got on the subject it clearly hit a nerve in terms of people seeing the value in getting support and I think critically getting many fresh pairs of eyes over what you are doing
In the online world we are often working alone in an office and as Michael Gerber once told us the problem with the boss is the boss doesn’t have one, your Mastermind Group will form part of an accountability partnership that keeps you on track, makes you hit time deadlines and meet quality standards
There is however 1 highly valuable resource that you get from a Mastermind Group that I think is too easy to overlook, what is new to you is an everyday task to somebody else, don’t reinvent the wheel it’s already been done let somebody help you with the challenge and in turn make sure you do the same with others, in life we reap what we sow
Shared Experience Is The Real Mastermind Group Power That You Can Harness
Though shared experiences we grow as people, one man or woman is not an island, the power of attending seminars and meetings is not in the one time offer the speaker makes, the just twenty and we close this down at only $2997 Dollars hmm! no the value is in the group that meets for coffee, the networking opportunities, future Mastermind Group members, JV partners, affiliate managers etc
If I send you an e mail and ask for your help it will likely fall on stony ground if however we talk as a group and we get to know each other the opportunities are frankly endless, the real power of a Mastermind Group is in the contacts that you make, the friendships and the trust that grows from it and the sharing of successful ideas from that
The need to travel thousands of miles has gone although on a rainy February morning the idea of being in Florida or somewhere like Southern Spain in the sunshine would be welcome, online marketing is popular all over the world now so building your Mastermind Group within an hour to two hours of where you live should be easier than ever
One of our Mastermind Group now travels regularly and looks after the UK interests of a major Internet Marketer based on connections he made attending a seminar, instead of getting swept along with the hype at these events concentrate on what practical value you can get out of it, if that includes buying products that answer a pressing need rather than the latest magic button software then all the better
Resources To Support Your Mastermind Group Development
So what resources can you use to explode your Mastermind Group experience, well clearly there are many but I will highlight three key ones, number one has to be Outsourcing it releases your time to concentrate on the key areas of your business and stops a lack of technical knowledge getting in your way
I have included a video clip of Napolean Hill talking about what Andrew Carnegie taught him, how he overcame self doubt and went on teach the world about the power of a Mastermind Group, the idea is as powerful today as it was when the two men met, only we can set the limits of how much we achieve or how we get in our own way
Lastly I am going to recommend that of the modern day teachers Rich Schefren is really powerful, his free content is better than much by way of paid content and his founders club program is the best out there, his consulting clients read like a who’s who of Online Marketing success, we set the limits, don’t set yours too low!
As always at this point I ask you for your experiences and want to get your feedback, are you part of a group already or are you planning to join one? My recommendation, find or start one today, I can think of nothing that will power you forward faster than a Mastermind Group
Time Is A Precious Asset Don’t Let It Dwindle Away
I started out today wondering what to talk about but looking at my in box it became obvious, time is a Precious Asset and if we are not careful it just dwindles away following promises that don’t deliver and plans that never quite put into action
So why was I inspired by my in box or maybe even driven to write by the sheer amount of e mail that arrives daily, I could easily use my Precious Asset pursuing all of those offers but I know it won’t help me achieve what I set out to do this morning
Simple really, like many of you I receive a lot of blog comments, a lot of them are genuine with a range of interesting and constructive observations but increasingly the spammers are moving in with their adsense covered junk pages and worse,my Precious Asset like I know yours does gets taken up dealing with this instead of focusing on other activities
On the one hand you want to feel close to your readers but on the other hand you don’t want to spend a couple of hours a day weeding out the genuine ones from the shower trays, online gambling and the adult stuff, sorry but I don’t want to know about the doll you bought a few months ago, I have more important things to invest my Precious Asset on
Utilize Your Precious Asset By Maintaining Focus
So with all these distractions going on it’s critical to maintain focus, otherwise your Precious Asset, your time just gets away from you and you look back thinking what have I actually achieved from my to do list, today, this week or even over the last few weeks, yes we can do it tomorrow but let’s be honest here tomorrow never comes does it
This leads neatly onto why you are doing this, is it a business? in which case treat it like one, take it seriously and ask yourself a critical question, am I just creating work for myself or am I actually achieving anything both in terms of return on investment and in terms of participation because otherwise you are squandering that most Precious Asset
Clearly with anything there will be growing pains as you learn the best solutions for a given situation and here it’s important to refer back to your Mastermind Group for support and ideas, making best use of your Precious Asset is critical in your success or it will be the architect of your downfall
Given that time and focus are your most Precious Asset how do you go about making better use of your time and getter laser focused? I would say it all starts with planning, having an accountability partner is really important, remember the Michael Gerber comment, the problem with the boss is the boss doesn’t have one?
Resources To Develop Your Most Precious Asset
So what resources can you use to develop your most Precious Asset? well I think the most important resource you must pull down is your Outsourcer if you are struggling with technical issues, time issues or just simple capacity issues you need to put the day to day operations in some bodies capable hands and make them an extension of your team
Next on your list for developing your most Precious Asset is this Free report on Time Management we all start out with the same amount of it but some people make much better use of it, by developing your skills in this area you will get 3 to 4 times the amount of work done that a non productive person will
Lastly on developing your Precious Asset would be this Audio program, Stephen Covey clearly explains the difference between urgent and not important, his teaching is really profound and I would urge anybody who hasn’t heard his work to listen to it and those who have to listen to it again
So I started out earlier talking about my in box and ended up talking about the profound work of one of today’s greatest thinkers and educators but as always I’d like to hear what you think, how do you keep on track, manage your time and make use of your Precious Asset