“Facebook Crazy Growth Or Welcome Development”?
Facebook Should We Be Worried By It’s Explosive Growth?
Should we be worried by the continued massive growth of Facebook? It’s growth which includes adding another 150 Million users this year is quite amazing and clearly the best in terms of what it offers is yet to come
Much has been made of the fact that it’s traffic has now overtaken that of Google and certainly Google must be worried about that both in terms of where the traffic goes and the fact that the average user stays on Facebook for around 55 minutes a day
Many have dismissed the type of traffic that Facebook generates as being just social chat and clearly there is an element of truth in that but as marketers can we seriously ignore the growth that is going on and the upcoming developments because they surely flag up what the company sees as it’s future direction
By planning to integrate Ebay and Paypal into their platform it is clear that Facebook sees itself as a serious business platform and by choosing Bing as it’s preferred search engine based on the wishes of it’s own users it shuts Google out of the picture for a rapidly growing group of people, many of whom could be considered to be early adopters
The other trend that we are seeing from Facebook is that already 52% of access is via mobile devices and we already know that there are over 5 times as many mobile devices as there are static computers, so a whole new customer base is occurring here
And yet for all this something else really important is happening, Facebook users tend to buy on recommendations from their Facebook friends, which is good news for the majority of honest Online businesses and will spell the beginning of the end of the wild claims and lies that sadly are too common at the moment
Harnessing The Power Of Facebook
It is in the power of the Facebook friend that businesses can really start to see growth, on average each user has around 130 friends and you have the opportunity to put your message or your product in front of them, of course with opportunity comes responsibility
Now the reverse of this is the power of the Facebook Like Button we are starting to see this popping up all over the Internet and it gives us a good idea of the rate at which it will continue to grow, it’s influence will be enormous
As of April 2010 5.4 Billion like buttons had been hit,1 Million sites have the Facebook like plugin and as of June 2010 10,000 more are added every single day, just take a moment to think of the opportunity that presents to all online businesses
So following on from that 500 fans on your business page would give you a reach of around 65,000 people and given that Facebook users tend to buy on recommendation that is a powerful group, as always your offer needs to be good and we must remember that at this point we don’t have any control over the traffic, it all belongs to Facebook
Therefore offering your potential customers an ethical bribe is critical for their e mail address to bring them into your normal funnel, Facebook uses FBML a form of HTML so you will need some basic knowledge in terms of how to set up your opt in box on your business page, a good idea would be to look at North Social for this
Now the other great thing I think with Facebook is the fact that the messages you get depend on your chosen interests and the activity levels of the people interacting with you, so spam should be reduced dramatically and you will see the things that interest you most first
So How Do We Monetize Facebook?
First of all it stands to reason that we must build up some good content in order to get people to like us, from here we must keep in touch regularly to remain visible, so far quite standard practice, bu using some of the low cost Outsourcing services we can put our search for like minded people on autopilot, just go and see how many people will do this for you
But and it’s an important but we are selling based on a recommendation culture here, so wild claims on income such as those seen frequently in your inbox currently won’t endear you to your Facebook friends, the information needs to be good and the products need to deliver
A couple of resources that you will find useful, the first one being an e book written by Irene Bennistone shows how to drive free traffic and how to really make your pages work, 20 minutes work based on this will give you great returns from pages that index rapidly
His guy has been successful on Facebook, his friends laughed at him when he told them he was going to make money from it but predictably it was not that long before they want to know how he was doing it, he explains more in this Facebook Traffic program, he also explains how he to has fallen victim to the claims being made out there and wanted to do something about it
So in conclusion should we be worried about the rapid growth? in a word no, it will be a force for good, less spam, more relevant content from more honest people, sounds like progress to me not a step backwards, yes there will be those who just use it for chatter and that’s fine but I think the message is clear business needs Facebook